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Starts with a Strategy

Effective digital marketing begins by creating a comprehensive online marketing strategy. GCommerce’s well thought out strategies draw their strength from the synergy of multiple disciplines working in concert with each other to drive unprecedented revenue for our clients.

Ours is a results-oriented business; and we believe our results – and our successes, speak for themselves. Everything we do is about driving revenue at a profit for hotels and resorts, and we have no equal. If you are looking for a 10-15% increase in internet revenue, look elsewhere. We offer big solutions with big results: in one case that is exemplary but not atypical, we more than tripled Internet revenue, taking it from $150,000 a month to $450,000 a month, within 60 days.

If you want a company committed to changing your business mix forever, making the Internet a primary and dependable revenue source, GCommerce can help you achieve and exceed your goals.

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Strategic Marketing Plan Research and Development Details

Each one of our clients is unique and has different needs and goals. We approach each client with an individual, customized marketing solution. We first investigate what your goals and specific needs are; from there we research and analyze the most effective solutions to achieve those goals. Every year we work with our clients to develop this strategy and set of initiatives as an organized marketing plan, which sets the agenda for the following year and continues to evolve as programs are implemented, adjusted and optimized.


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Search Engine Marketing Details

Just because you create a website does not mean it is seen by your consumers. Search Engines such as Google, Yahoo and MSN-Bing utilize complicated algorithms to provide the most relevant websites to consumers using their websites to search. We understand these platforms and apply intuitive, traditional and industry leading marketing knowledge to put your brand and website in front of the most qualified search traffic. This qualified traffic generates exposure for your brand and equates to converting visitors into purchasing customers. Our Search Marketing Solution focuses on smart traditional marketing theory and actionable reporting. Search Marketing services include Paid Search Marketing and Search Engine Optimization. Our Search Marketing clients include agencies, retail sites, hospitality and real estate sites as well as consumer brand sites. Request more information

Merchandising and Distribution Strategy Development and Manageme Details

Channel Marketing is known for its uncanny ability to gain exposure and deliver revenue fast through outstanding relationships with the Online Travel Agency (OTA) channels such as Expedia and Hotels.com. We save you money through our preferred contracts (as much as 5-10% per reservation) and achieve a level of exposure an individual hotel would not have access to do on their own. GCommerce connects competitive pricing and distribution strategy with effective interactive marketing to capture greater amounts of market share for our clients. Request more information

Website Design and Development Details

GCommerce is recognized for developing highly effective websites. Our unique approach blends creativity, design, technology, and marketing expertise to develop functional, revenue focused sales vehicles. Simply put, GCommerce sites convert; a GCommerce website is capable of meeting even the most lofty revenue goals. GCommerce offers a wide array of products and services to ensure your website maximizes conversion. By offering website design and development, as well as ongoing content management, we ensure up to date content which is important to keep search engines and consumers engaged. All GCommerce websites are designed on open source platforms; this creates a great deal of flexibility and removes the shackles of proprietary content management systems. Request more information

Email Marketing Details

One of the most cost effective ways to build relationships with past and potential customers online is via email marketing. Building relationships and creating dialogue with customers is a valuable component of an online marketing strategy for any business. Our highly flexible premium email solution offers optimal delivery and includes the development of custom designed templates. Request more information

Online Media Research, Planning and Execution Details

Media opportunities and formats are shifting at an amazing speed. Consumer behavior and how they respond to advertising has changed. Overwhelmed? We help you stay current with all these changes and use them to your best advantage. We do a lot of buying. We leverage our spend to maximize your spend. We are constantly testing emerging media. We track every buy and know which execution will deliver results for your audience and your goal. We take the guess work out of performance. Media buys are created in the context of the overall marketing plan, not in a vacuum. We create exposure but our strength lies in driving revenue. Request more information

Social Media Marketing Details

We utilize a cutting edge holistic approach to social media. We will work with you to develop a comprehensive strategy including performance goals, and then program the appropriate individual social media channels to match the customized strategy. This approach provides unique and tangible benefits and ensures the results achieved through social media channels are not superficial. Request more information

Mobile Marketing Details

In the last few years we have seen a rapid proliferation of ubiquitous and pervasive mobile devices. GCommerce recommends creating a web experience designed specifically for mobile device users, offering just the content most needed as the user travels. GCommerce stands ready to provide consulting services in this area and/or deliver a full mobile marketing strategy including mobile websites, text marketing, iPhone applications and mobile/social integration. Request more information

Brand Awareness Audit and Management Details

There are conversations going on about you. You know the brand promise you want to deliver and the image you are trying to project. Is the message getting through? If not, where are the gaps? We conduct a full sweep of social media channels and travel review sites to assess current chatter about you and your competitors. The research performed is extensive, encompassing hundreds of sites including blogs, forums, articles and the ever popular social networking sites. Based on our findings, we create a strategic social media marketing plan with specific objectives to manage / impact your reputation. Beyond that we help you join the conversation. We offer ongoing listening, response and creative ideas to captivate and engage. Request more information

Performance Analytics Details

GCommerce website strategy efforts are a unique set of best practices tailored to each client’s needs. When implemented in conjunction with strategic website design these best practices amplify the site’s ability not only to achieve its goals, but to track the effectiveness of all marketing being used to drive traffic to the site. GCommerce develops a strategy, in partnership with the client, to ensure that visitor use of the site from a revenue perspective is monitored and evaluated. It is of critical importance not just to know how people get to the site, but how they behave once they are there. This tracking delivers information with a referring website and/or search term attached. If used in conjunction with print or direct mail campaigns those sources are attached as well. Request more information