Structured Data
Unlock better visibility with Structured Data
Structured data is a powerful yet often overlooked tool to help your hotel or resort stand out in search results. By implementing schema markup on your website, we help search engines better understand and showcase your content, leading to enhanced visibility, improved click-through rates, and ultimately, more direct bookings.
At GCommerce, our Structured Data Services are designed specifically for the hospitality industry. We ensure your property’s key information—like room types, location, dining amenities, spa packages, and contact information—is properly tagged and optimized to appear in rich search results.
Our services include:
- Full Structured Data implementation: We deploy comprehensive schema markup across your hotel’s digital ecosystem—including your Hotel, Room Types, Dining Establishment, Spa, [Other Local Businesses, i.e., Golf Course], Offers, Recurring Events, FAQ, and Events pages—to help search engines better understand and showcase your content.
- CTR-focused SEO optimization: By enhancing how your listings appear in search results, we aim to improve click-through rates (CTR)—a known signal for improved rankings. Our structured data strategy is built to support long-term organic visibility and direct booking performance.
- Ongoing Schema maintenance & updates: Schema standards evolve, and your business details change, so we provide ongoing updates to structured data to reflect the latest schema.org enhancements and business updates.
Why it matters:
Properly applied structured data can mean the difference between a standard listing and one that catches a potential guest’s eye. When used strategically, it supports better SEO performance, boosts your property’s authority online, and makes your site more competitive in organic search results.
Along with boosted performance for traditional organic search, structured data helps with visibility in AI-powered search results and generative responses. Properly implemented schema makes your website easier for Large Language Models (LLMs) to digest, increasing the likelihood that your hotel’s information will appear within these results.
Let’s turn your property data into search visibility, starting with your structured data.
