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Metasearch
[Webinar Recording] Understanding the hotel metasearch funnel
June 18, 2025
[Webinar Recording] Understanding the hotel metasearch funnel
In the context of hotel metasearch marketing, your listings function as a condensed sales funnel operating within the larger metasearch landscape. 🌐 This micro-funnel is crucial because it encapsulates...
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Digital Marketing
What is CTV advertising and why does your hotel need it?
June 16, 2025
What is CTV advertising and why does your hotel need it?
In the rapidly evolving landscape of hotel digital marketing, Connected TV (CTV) advertising has emerged as a powerful tool for hotels aiming to enhance their brand visibility and attract...
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Monthly Newsletters
Flywheel news | May 2025 hotel digital marketing news | GCommerce
June 4, 2025
Flywheel news | May 2025 hotel digital marketing news | GCommerce
Big news for our PMax campaigns at GCommerce! Google announced they are upgrading the campaigns with new reporting tools to offer deeper visibility into performance, search terms, and creative...
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Digital Marketing
Key takeaways from Google I/O 2025 for hotel marketers
May 26, 2025
Key takeaways from Google I/O 2025 for hotel marketers
It was a busy week for Google. Along with Google Marketing Live on Wednesday, Google I/O took place this week, and between the two, they announced an incredible list...
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Digital Marketing
Google Marketing Live 2025: key takeaways from the GCommerce team
May 26, 2025
Google Marketing Live 2025: key takeaways from the GCommerce team
Every year, the marketing industry eagerly awaits Google Marketing Live, Google’s annual event to showcase what’s new in the world of Google advertising. It always blows our mind exactly...
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Digital Marketing
#OverIt: why hashtags aren’t what they used to be
May 20, 2025
#OverIt: why hashtags aren’t what they used to be
We’ve all seen those social media posts crammed with every hashtag under the sun, desperately trying to get noticed. But do hashtags actually work anymore? Once a staple of...
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