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AEO
The hotelier’s guide to AEO: How hotels and resorts should approach AEO for real ROI
May 20, 2026
The hotelier’s guide to AEO: How hotels and resorts should approach AEO for real ROI
How hotels and resorts should approach AEO for real ROI Answer engine optimization is changing how travelers discover hotels and resorts, often before they ever reach a traditional search...
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Metasearch
Hotel metasearch advertising and the power of impression share
May 11, 2026
Hotel metasearch advertising and the power of impression share
In Google Hotel Ads and hotel metasearch marketing, hoteliers commonly focus on one metric above all others: Return on Ad Spend (ROAS). ROAS is simple to understand. Spend $1,000...
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Monthly Newsletters
Flywheel news | April 2026 hotel digital marketing news
May 6, 2026
Flywheel news | April 2026 hotel digital marketing news
As organic social continues to evolve, one thing remains true. Hotels that show up consistently and authentically build stronger communities, deeper loyalty, and more meaningful long-term customer relationships. Whether...
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Analytics & Tracking
How hotel groups can unlock portfolio-level benchmarking
April 29, 2026
How hotel groups can unlock portfolio-level benchmarking
The challenge of fragmented data Hotel ownership groups and asset managers are awash in data. Every property produces reports on occupancy, bookings, marketing, and revenue. But because each property...
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Analytics & Tracking
From chaos to clarity: The new era of hospitality data transparency
April 29, 2026
From chaos to clarity: The new era of hospitality data transparency
The data paradox in hospitality Hotels have never had more data at their disposal. PMS reports, CRS exports, Google Ads dashboards, OTA extranets, the list goes on. But more...
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Email Marketing
[Ebook] Designing emails for Dark Mode
April 28, 2026
[Ebook] Designing emails for Dark Mode
Dark mode is no longer a niche preference. It’s a default experience for a growing share of users, especially on mobile. 📲 In fact, around 40% of email opens...
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