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Diversity, Equity & Inclusion
Celebrating Women's Leadership: Insights from the female leaders at GCommerce Solutions
March 18, 2025
Celebrating Women's Leadership: Insights from the female leaders at GCommerce Solutions
GCommerce Solutions is a digital marketing agency specializing in driving direct bookings for hotels and resorts. GCommere is committed to fostering diversity and promoting women's leadership within our organization....
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Digital Marketing
Performance Max Best Practices
March 18, 2025
Performance Max Best Practices
Performance Max (PMax) is a unique offering that takes full advantage of multiple marketing channels, promoting your hotel across Google’s ad inventory. We’ve already looked at the basics of...
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Digital Marketing
Master Hotel Marketing with First, Second & Third Party Data Insights
March 14, 2025
Master Hotel Marketing with First, Second & Third Party Data Insights
Data is a pivotal point in digital marketing. It's the driving force behind tailoring campaigns, honing targeting precision, and ultimately achieving results. For a digital marketing agency like ours...
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Digital Marketing
Our Key Insights on Optimizing Black Friday & Cyber Monday Ad Performance
March 10, 2025
Our Key Insights on Optimizing Black Friday & Cyber Monday Ad Performance
During the Black Friday and Cyber Monday seasons of 2024, we conducted a comprehensive analysis of advertising performance for properties running cyber sales. Our goal was to identify trends,...
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Monthly Newsletters
Flywheel News | February 2025 Hotel Digital Marketing News | GCommerce
March 4, 2025
Flywheel News | February 2025 Hotel Digital Marketing News | GCommerce
A recent study utilizing artificial intelligence has unveiled significant transformations in search engine results pages (SERPs), indicating substantial changes in user behavior and algorithmic priorities. The analysis underscores the...
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Digital Marketing
Mastering Google's Performance Max: Campaign Performance, Impact, Key Use Cases, and More
February 24, 2025
Mastering Google's Performance Max: Campaign Performance, Impact, Key Use Cases, and More
Google’s Performance Max is a unique type of campaign that takes advantage of multiple marketing channels, utilizing all of Google’s inventory for your hotel’s advertising efforts. For more details...
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