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Analytics & Tracking
What your hotel’s cookie banner settings could cost you
October 27, 2026
What your hotel’s cookie banner settings could cost you
A decade ago, the most common legal threat presented to hotels and resorts based on their website was ADA compliance; the new target is cookie compliance, and the absence...
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Email Marketing
[Ebook] 13 automated email types your hotel should be using
October 15, 2026
[Ebook] 13 automated email types your hotel should be using
Automated emails do more than confirm a booking. Done well, they build loyalty, drive upsells, and bring past guests back to book direct. Our new ebook breaks down the...
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Digital Marketing
Why hotels should discount early | Flip.to x GCommerce
October 12, 2026
Why hotels should discount early | Flip.to x GCommerce
TL;DR Hotels have long held rate and discounted at the last minute, but Flip.to’s Spacetime data shows guests plan stays for months before they book. Ed St. Onge, President...
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Monthly Newsletters
Flywheel news | September 2026 hotel digital marketing news
October 2, 2026
Flywheel news | September 2026 hotel digital marketing news
1. Expedia to offer hotel bookings through Meta's Muse AI agent Expedia will let U.S. travelers book hotels through Muse, the personal AI assistant Meta unveiled earlier this month....
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Digital Marketing
UNBOUND 2026 Takeaways: AI Search Tips for Hotel Marketers
October 2, 2026
UNBOUND 2026 Takeaways: AI Search Tips for Hotel Marketers
TLDR What is UNBOUND? UNBOUND, formerly INBOUND, is HubSpot’s annual marketing and sales conference. GCommerce attends every year. Here are our top ten takeaways from UNBOUND 2026. 1. Should...
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Digital Marketing
What is structured data for hotels? A simple guide to winning more Google visibility
September 30, 2026
What is structured data for hotels? A simple guide to winning more Google visibility
Picture this: two hotels show up in Google search. One listing shows a star rating, a nightly rate, and a note that the property is pet-friendly. The other is...
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