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Google Marketing Live 2024: Key Takeaways from the GCommerce Team

May 29, 2024

Google Marketing Live 2024: Key Takeaways from the GCommerce Team

Every year, the marketing industry eagerly awaits Google Marketing Live, Google’s annual event to showcase what’s new in the world of Google advertising. While this year seemed to focus...
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Metasearch

How to Adjust Your Metasearch Bids for Maximum Direct Bookings

May 14, 2024

How to Adjust Your Metasearch Bids for Maximum Direct Bookings

Metasearch serves as a powerful tool for hotels, wielding considerable influence within the online travel sphere. Established giants like Expedia, TripAdvisor, and Booking.com have long leveraged this platform to...
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Monthly Newsletters

Flywheel News | April 2024 Hotel Digital Marketing News | GCommerce

May 7, 2024

Flywheel News | April 2024 Hotel Digital Marketing News | GCommerce

Brands and advertisers now have some extra time to prepare for the demise of 3rd party cookies. Google announced that it’s delaying the phase-out to 2025. Learn more here. ...
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Metasearch

The Battle for Direct Bookings

April 24, 2024

The Battle for Direct Bookings

Battling OTA’s for direct business For over 20 years, hotels have been competing with OTA’s for direct bookings.   The OTA’s are winning, and frankly, it’s not a close fight....
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Digital Marketing

What Are the Most Popular Hotel Offers?

April 17, 2024

What Are the Most Popular Hotel Offers?

We frequently get asked what are the most popular hotel offers. While we could have relied on educated guesses from client and team member feedback, we opted to dive...
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