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Monthly Newsletters

Flywheel News | June 2024 Hotel Digital Marketing News | GCommerce

July 11, 2024

Flywheel News | June 2024 Hotel Digital Marketing News | GCommerce

Google has updated its GA4 attribution models to more accurately assign conversions to paid search campaigns. Previously, some conversions were incorrectly attributed to organic search due to issues with...
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Monthly Newsletters

Flywheel News | May 2024 Hotel Digital Marketing News | GCommerce

June 13, 2024

Flywheel News | May 2024 Hotel Digital Marketing News | GCommerce

Every year, the marketing industry eagerly awaits Google Marketing Live, Google’s annual event to showcase what’s new in the world of Google advertising. Discover our key takeaways from Google...
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Web Design & Development

The Crucial Importance of Owning Your Website

June 5, 2024

The Crucial Importance of Owning Your Website

Having a robust online presence is not just advantageous—it's essential. While social media platforms offer visibility and engagement, they shouldn't be your sole digital outpost. Instead, owning your website...
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Digital Marketing

Google Marketing Live 2024: Key Takeaways from the GCommerce Team

May 29, 2024

Google Marketing Live 2024: Key Takeaways from the GCommerce Team

Every year, the marketing industry eagerly awaits Google Marketing Live, Google’s annual event to showcase what’s new in the world of Google advertising. While this year seemed to focus...
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Metasearch

How to Adjust Your Metasearch Bids for Maximum Direct Bookings

May 14, 2024

How to Adjust Your Metasearch Bids for Maximum Direct Bookings

Metasearch serves as a powerful tool for hotels, wielding considerable influence within the online travel sphere. Established giants like Expedia, TripAdvisor, and Booking.com have long leveraged this platform to...
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