Whether you are a Facebook fanatic or you are waiting with baited breath for Google+ to take over the social media world, you’ll find that while you are wrapped up in this inconsequential debate, the online world has changed.  Many people who are arguing in Google’s favor speak to its open range of content and information.  Facebook, on the other hand, lives within its own bubble-internet and there are concerns around its privacy policies. Over the past several months, there have been hints as to where Google’s roller coaster ride is taking us, though none of us really know.  It’s nearly impossible to pinpoint where this all s ...read more

As the world of internet advertising expands at break-neck speed, new tools are becoming available to smart marketers. Advertising on the internet has always promised to be more laser targeted, and more effective, than traditional advertising. By applying some of the newly available tools and technologies, hotels can capitalize on that promise. In advertising, Effective Frequency, the amount of time a consumer must be exposed to an advertisement before it becomes effective, has been a source of debate for over a century. Believe it or not, the most frequently quoted opinions on the subject were written in 1885 by Thomas Smith. He argue ...read more