GCommerce Blog
Early this week Google unleashed a new update to location based searches for hotels. The update is aimed at further monetizing the front page and increasing the user experience. Also known as the Google Knowledge Graph, the new experience highlights specific properties, along with a smattering of reviews, directions and general information. While this new experience was found on desktop devices, it's been seen on tablets inside the Safari browser. The enhanced user experience is a primary focus for Google. First and foremost, the traditional textual listings loses it's luster. Photos immediately grab the users attention and present mult ...read more
Google search advertising works well for advertisers, consumers and Google because the results provided are based on intent expressed through the search query. The searcher is asking for this information. As a search marketer, I’ve had concerns about the integration of Social Signals into this process. Social signals amount to opinions, but not necessarily ones you requested. Not all opinions are relevant to an individual’s search. My social network’s collective opinion (social signals) could skew results I get when I search. I don’t always share the same opinions of my social network. Recently a member of my social network and I disa ...read more
This is a quick reminder to readers who love marketing that the new Society of Digital Agencies (SoDA) report has arrived. As stated on its website, SoDA “serves as a voice for digital marketing professionals worldwide with a mission to advance the industry through best practices, education and advocacy.” SoDA is essentially a collection of some of the top digital agencies in the world. Every year, each agency contributes some of its best thinkers and strategists to compile a report about the state of the industry and trends to focus on moving forward. Every year, the SoDA report spurs innovation in my organization. Studying insights ...read more
Bold marketing occurs at the intersection of passion and strategy. Content marketing is no different. The best content strategies involve something personal, something passionate and a commitment to a larger idea. After all, hotels don’t just need to offer a bed where weary travelers can lay their heads. There can be a greater narrative to appeal to consumers. This is the story of one of those hotels. Enter Greg and Meredith Tally, the owners of the Best Western Denver Southwest. Last year, they began a multimillion-dollar renovation to their resort-style property. Leading up to the renovation, they became inspired by the rich dinosaur h ...read more
Everywhere you look now it seems like everyone has keyed in on content marketing as a priority for digital marketers in 2013. Marketing blogs have praised companies like Red Bull and Farmers for their extreme content marketing campaigns and have placed content marketing on the digital marketer’s priority list for 2013. But what exactly is content marketing and how does it fit into your businesses’ strategic marketing plan for 2013? Not every company can drop a man from 128,000 feet. What is content marketing? Content marketing is in its essence connecting and understanding your target audience and giving them the content they are lo ...read more
