Flywheel news | January 2026 hotel digital marketing news | GCommerce
- ChatGPT ads come with premium prices–and limited data
A few months ago ChatGPT announced the addition of ads into their interface which certainly caught our attention. While details have been vague ever since, a report released last week showcased that OpenAI’s pricing for ChatGPT ads will come with a hefty price tag. Estimated at about $60 per 1,000 impressions (CPM), this places the cost of advertising on the platform nearly three times higher than a typical CPM on Meta. Despite the cost advertisers will only receive high-level reporting on metrics like impressions or clicks, but no bottom-of-funnel reporting. Bottom line, while GCommerce will remain aware of opportunities to test the ad beta in the coming weeks, it’s also important to consider the tradeoff for awareness when it comes to cost and success visibility. Read more here.
- Hotel visibility in AI search results: Where to start
Visibility in AI search results is a vital piece of your hotel’s success within the current marketing landscape. But with AEO being a hot topic on everyone’s minds lately, it can be hard to understand how to improve your hotel’s standings. AI models assess a variety of factors when digesting data and generating responses, including your website’s structure, local business listings, your social media engagement, schema, and much more! Learn from the experts some of the top ways to help increase your property’s visibility within AI search results.
- How to write AI search optimized content for hotels
Getting your hotel’s content and brand included in generative AI answer engines for relevant prompts comes down to ensuring it’s crawlable, well-structured, answers questions concisely and directly, and is contextually rich. But how does your hotel produce or revise its content to ensure it’s best structured for visibility in AI search engines? Our team has put together this guide on how to write content that is well optimized for AI search engines, but doesn’t ignore the importance of traditional search engine optimization, which is still an essential tool for brand success and bookings. Learn more here.
- How your hotel can get started with organic Reddit marketing
When most hotel brands think about social media, Reddit is not the first platform that comes to mind. But with more than 70 million daily active users spread across thousands of niche communities, it is one of the most influential spaces online. Unlike Instagram or Facebook, Reddit thrives on honesty and conversation. This is one of the reasons why it’s been shown as one of the top cited sources within AI search visibility. If you are considering adding Reddit to your hotel’s digital marketing strategy, the smartest first step is building an organic presence. Here is how your hotel can get started.
- [On-demand webinar] How AI is reshaping the inspiration to booking journey for hotels and resorts
AI is reshaping how travelers plan and book with nearly a billion people using tools like ChatGPT in the trip planning process. With this on-demand webinar you will learn why travel behavior feels unpredictable, how AI assistance influences bookings, more about the rise of zero-click search, and how to prepare your property for Answer Engine Optimization. Watch here.
