Monthly Newsletters
Flywheel news | July 2026 hotel digital marketing news
August 10, 2026
Flywheel news | July 2026 hotel digital marketing news
Every Google Ads account is now governed by revised terms, with no acceptance required. The new language explicitly authorizes Google to use automated systems to format, select, or generate...
Digital Marketing
Quick-start guide to driving direct bookings through Organic Search
July 20, 2026
Quick-start guide to driving direct bookings through Organic Search
If you’re relying on Online Travel Agents (OTAs) to fill rooms, you’re not alone, but you are leaving revenue on the table. The real opportunity lies in owning your...
Monthly Newsletters
Flywheel news | June 2026 hotel digital marketing news
July 6, 2026
Flywheel news | June 2026 hotel digital marketing news
Spotify is making display advertising more accessible with visual ad formats that help brands connect with listeners beyond traditional audio placements. Display ads can appear while users browse, search,...
Analytics & Tracking
From chaos to clarity: The new era of hospitality data transparency
June 9, 2026
From chaos to clarity: The new era of hospitality data transparency
The data paradox in hospitality Hotels have never had more data at their disposal. PMS reports, CRS exports, Google Ads dashboards, OTA extranets, metasearch feeds, GA4, call tracking, the...
Monthly Newsletters
Flywheel news | May 2026 hotel digital marketing news
June 3, 2026
Flywheel news | May 2026 hotel digital marketing news
Within the landscape of Google Hotel Ads and hotel metasearch marketing, many hoteliers prioritize a single metric: Return on Ad Spend (ROAS). However, fixating on this figure alone can...
Monthly Newsletters
Flywheel news | April 2026 hotel digital marketing news
May 6, 2026
Flywheel news | April 2026 hotel digital marketing news
As organic social continues to evolve, one thing remains true. Hotels that show up consistently and authentically build stronger communities, deeper loyalty, and more meaningful long-term customer relationships. Whether...
