Digital Marketing
Google's New Hotel Booking Search Features & What it Means for Your Hotel
March 13, 2019
Google's New Hotel Booking Search Features & What it Means for Your Hotel
Google has been gradually taking away website traffic for many industries over the years by moving more information and functionality directly within the search engine, allowing searchers to find...
Digital Marketing
Google Page Speed Update: Will Your Hotel's Website Be Impacted?
July 16, 2018
Google Page Speed Update: Will Your Hotel's Website Be Impacted?
GOOGLE’S PAGE SPEED UPDATE IS NOW ROLLING OUT TO ALL USERS Search Engine Land and our agency Google representative have confirmed that Google’s Page Speed Update is now being released...
Digital Marketing
A Hotelier's Guide: How to Optimize for Voice Search
January 23, 2018
A Hotelier's Guide: How to Optimize for Voice Search
Voice search is the latest buzz in the digital marketing community. With companies like Gartner predicting that by 2020, 30% of searches will be voice, hotel marketers are eager to...
Digital Marketing
What's The Single Most Important Thing You Can do for SEO in 2018?
December 12, 2017
What's The Single Most Important Thing You Can do for SEO in 2018?
Now that you’ve completed all necessary steps to ensure your hotel’s website is well optimized for the shift to mobile-first indexing and you’ve made the upgrade to HTTPS, where...
Digital Marketing
How Much Should I Spend on Paid Search for my Hotel?
October 16, 2017
How Much Should I Spend on Paid Search for my Hotel?
We get this question all the time from prospective clients and new clients and it’s also something we revisit at least once (or more) every year for current clients....
Digital Marketing
Google Hotel CPC & Metasearch for Hotels
August 16, 2017
Google Hotel CPC & Metasearch for Hotels
In the world of online travel first came the search engines, then the OTAs (online travel agencies, i.e. Expedia) and most recently the metasearch engine websites such as Trivago...
