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Lisa McGivney

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Digital Marketing

5 Reasons Your Hotel’s Direct Booking Campaigns Fail (And How To Avoid Them)

November 26, 2019

5 Reasons Your Hotel’s Direct Booking Campaigns Fail (And How To Avoid Them)

You already know that driving more direct bookings for your hotel is the key to long term financial health and success for your hospitality business. You’re ready to maximize...
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Monthly Newsletters

Your Top 7 Hotel Digital Marketing Updates For October 2019

November 7, 2019

Your Top 7 Hotel Digital Marketing Updates For October 2019

October has been an exciting month. To start, GCommerce is proud to announce that we have been recognized as one of Outside Magazine's top places to work in 2019!...
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Monthly Newsletters

Your Top 7 Hotel Digital Marketing Updates For September 2019

October 16, 2019

Your Top 7 Hotel Digital Marketing Updates For September 2019

The hotel digital marketing industry changes fast. If you blink, you could miss something. Luckily your hotel digital marketing experts at GCommerce are here to monitor and round up...
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Digital Marketing

Recent Google My Business Changes for Hotels

August 13, 2019

Recent Google My Business Changes for Hotels

Google has been busy this year when it comes to its travel-related search product. Earlier this year the search engine made changes to its hotel search and announced the...
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Digital Marketing

Branded Keyword CPCs Continue to Rise in 2019

May 30, 2019

Branded Keyword CPCs Continue to Rise in 2019

Do you measure paid search media success by Return on Ad Spend (ROAS)? Then you should know that any increase in cost-per-click on paid search for your most qualified...
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Digital Marketing

5 Things I Learned About the Future of Search | Google Marketing Live 2019

May 23, 2019

5 Things I Learned About the Future of Search | Google Marketing Live 2019

Every year Google Marketing Live is a showcase for the newest features, technology and direction of Google’s advertising platform. Marketers from across the globe listen in as the future...
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