Digital Marketing
What Are the Most Popular Hotel Offers?
April 17, 2024
What Are the Most Popular Hotel Offers?
We frequently get asked what are the most popular hotel offers. While we could have relied on educated guesses from client and team member feedback, we opted to dive...
Metasearch
How to Optimize Your Hotel’s Metasearch Campaigns for Mobile Devices
March 18, 2024
How to Optimize Your Hotel’s Metasearch Campaigns for Mobile Devices
Google Search started prioritizing mobile first back in 2016 as visitation and growth from users on mobile devices started growing. As of 2023, almost 60% of traffic on the...
Analytics & Tracking
Google Consent Mode Updates
March 11, 2024
Google Consent Mode Updates
In the coming weeks, Google will launch consent mode v2. This is an update to their consent mode tag setting that allows your website visitors' cookie preferences to be...
SEO and Content Marketing
New Hotel SERP Feature Alert: Google Property Promotion Ads Carousel is Live
June 20, 2023
New Hotel SERP Feature Alert: Google Property Promotion Ads Carousel is Live
At the end of 2022, Google announced that a new Property Promotion Ads carousel was coming to it’s mobile search results. Previously out in beta, the new Google Property...
Metasearch
Google Ads Vs Google Hotel Ads: Do You Need Both?
April 12, 2023
Google Ads Vs Google Hotel Ads: Do You Need Both?
Did you know that 2023 marks the 23rd anniversary of Google Ads? 🤯 Ad revenue now contributes 80% of Alphabet’s revenue and last year that totaled around $54 billion....
SEO and Content Marketing
An Overview of Google’s Helpful Content Update
September 26, 2022
An Overview of Google’s Helpful Content Update
Google's big push with it’s latest algorithm update, named the helpful content update, is taking aim at pages that are solely produced for search engines and not users. A...
