Analytics & Tracking
What your hotel’s cookie banner settings could cost you
October 27, 2026
What your hotel’s cookie banner settings could cost you
A decade ago, the most common legal threat presented to hotels and resorts based on their website was ADA compliance; the new target is cookie compliance, and the absence...
AI
How to write AI Search optimized content for hotels
February 19, 2026
How to write AI Search optimized content for hotels
Getting your hotel’s content and brand included in generative AI answer engines for relevant prompts comes down to ensuring it’s crawlable, well-structured, answers questions concisely and directly, and is...
AI
Top ways your property can show up in GEN AI search results
January 13, 2026
Top ways your property can show up in GEN AI search results
GEN AI search, built using LLMs or large language models, is quickly becoming the new front door for travel discovery. Instead of scrolling through ten pages of links, guests...
Digital Marketing
Maximize your hotel's visibility with AI Search
September 22, 2025
Maximize your hotel's visibility with AI Search
It’s a truly exciting time to be in digital marketing. The rise of LLM’s over the past few years has led to an incredible shift in consumer behavior. AI...
GCommerce Life
My 5 Must-Know Lessons from the 2024 Inbound Marketing Conference
October 23, 2024
My 5 Must-Know Lessons from the 2024 Inbound Marketing Conference
Inbound 2023 was a bit of a disaster for me. On day one, I learned from 2,161 miles away from home that my beloved dog of 14 years had...
Analytics & Tracking
Google Abandons 3rd Party Cookie Depreciation: What’s Next for Your Hotel
October 13, 2024
Google Abandons 3rd Party Cookie Depreciation: What’s Next for Your Hotel
Updated: Instead of simply pushing the data for 3rd party cookie depreciation again, Google announced that they will no longer phase out third-party cookies in Chrome. While this may...
