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Lisa McGivney

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How to write AI Search optimized content for hotels

February 19, 2026

How to write AI Search optimized content for hotels

Getting your hotel’s content and brand included in generative AI answer engines for relevant prompts comes down to ensuring it’s crawlable, well-structured, answers questions concisely and directly, and is...
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Digital Marketing

Maximize your hotel's visibility with AI Search

September 22, 2025

Maximize your hotel's visibility with AI Search

It’s a truly exciting time to be in digital marketing. The rise of LLM’s over the past few years has led to an incredible shift in consumer behavior. AI...
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GCommerce Life

My 5 Must-Know Lessons from the 2024 Inbound Marketing Conference

October 23, 2024

My 5 Must-Know Lessons from the 2024 Inbound Marketing Conference

Inbound 2023 was a bit of a disaster for me. On day one, I learned from 2,161 miles away from home that my beloved dog of 14 years had...
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Analytics & Tracking

Google Abandons 3rd Party Cookie Depreciation: What’s Next for Your Hotel

October 13, 2024

Google Abandons 3rd Party Cookie Depreciation: What’s Next for Your Hotel

Updated: Instead of simply pushing the data for 3rd party cookie depreciation again, Google announced that they will no longer phase out third-party cookies in Chrome. While this may...
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Digital Marketing

What Are the Most Popular Hotel Offers?

April 17, 2024

What Are the Most Popular Hotel Offers?

We frequently get asked what are the most popular hotel offers. While we could have relied on educated guesses from client and team member feedback, we opted to dive...
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