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Lisa McGivney

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Digital Marketing

3 Steps for Successful 2019 On-Page SEO For Hotel Websites

April 22, 2019

3 Steps for Successful 2019 On-Page SEO For Hotel Websites

Over the years the mission statement for successful on-page SEO for hotel websites remains the same: Make sure to follow best practices to position your website for the greatest...
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Digital Marketing

Was Your Hotel’s Website Impacted By Google’s April 2019 Indexing Bug?

April 19, 2019

Was Your Hotel’s Website Impacted By Google’s April 2019 Indexing Bug?

What Was The Google Indexing Bug? Announced by Search Engine Land, on April 4th, 2019, “Google dropped pages inadvertently pages from its search index”.  This means website pages that...
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Digital Marketing

Google's New Hotel Booking Search Features & What it Means for Your Hotel

March 13, 2019

Google's New Hotel Booking Search Features & What it Means for Your Hotel

Google has been gradually taking away website traffic for many industries over the years by moving more information and functionality directly within the search engine, allowing searchers to find...
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Digital Marketing

Google Page Speed Update: Will Your Hotel's Website Be Impacted?

July 16, 2018

Google Page Speed Update: Will Your Hotel's Website Be Impacted?

GOOGLE’S PAGE SPEED UPDATE IS NOW ROLLING OUT TO ALL USERS Search Engine Land and our agency Google representative have confirmed that Google’s Page Speed Update is now being released...
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Digital Marketing

A Hotelier's Guide: How to Optimize for Voice Search

January 23, 2018

A Hotelier's Guide: How to Optimize for Voice Search

Voice search is the latest buzz in the digital marketing community. With companies like Gartner predicting that by 2020, 30% of searches will be voice, hotel marketers are eager to...
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Digital Marketing

What's The Single Most Important Thing You Can do for SEO in 2018?

December 12, 2017

What's The Single Most Important Thing You Can do for SEO in 2018?

Now that you’ve completed all necessary steps to ensure your hotel’s website is well optimized for the shift to mobile-first indexing and you’ve made the upgrade to HTTPS, where...
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