Paid Media
We Increased ROAS 123% For Our Hotel Clients’ Google Ads, Here’s How
July 27, 2020
We Increased ROAS 123% For Our Hotel Clients’ Google Ads, Here’s How
At the end of 2018, Google turned the SEM industry on its head by once again changing the definition of its exact match keyword targeting. The definitions and performance...
Digital Marketing
Keep Your Hotel In CCPA Compliance on Facebook Ads
July 9, 2020
Keep Your Hotel In CCPA Compliance on Facebook Ads
Facebook has launched a new Limited Data Use tool to give control and responsibility to advertisers regarding keeping their business in compliance with CCPA while using Facebook Ads. Keep...
Monthly Newsletters
Flywheel News | Your Top 5 Hotel Digital Marketing Updates From June 2020
June 30, 2020
Flywheel News | Your Top 5 Hotel Digital Marketing Updates From June 2020
Even though we’re still experiencing the random snowstorm here and there in the mountains of Park City, summer is officially here. Over the past month, we’ve continued to see...
Digital Marketing
Flywheel News | Your Top 7 Hotel Digital Marketing Updates From May 2020
June 4, 2020
Flywheel News | Your Top 7 Hotel Digital Marketing Updates From May 2020
1. Google Announces New Signal in Ranking Factors Google has announced that it will be introducing a new ranking signal that focuses on evaluating user experience from a web...
Digital Marketing
Best Practices for Messaging Your Hotel’s Reopening During COVID-19
May 21, 2020
Best Practices for Messaging Your Hotel’s Reopening During COVID-19
When people are ready to travel again they are going to return to brands and hotels they trust. The question is, how can your hotel instill trust in loyal...
Digital Marketing
Marketing Month In Review- April 2020
May 11, 2020
Marketing Month In Review- April 2020
1. Google Clarifies Ad Credit Eligibility and Timing When Google announced they would be providing $340 million in Google Ads credits for SMBs, advertisers and businesses were anxious to...
