Paid Media
The EU’s Ruling on Data Transfers- Updates to Google Ads Terms
August 7, 2020
The EU’s Ruling on Data Transfers- Updates to Google Ads Terms
Why Did Google Ads Send Me An Email Re: Updates about GDPR Compliance? In July 2020, the EU’s highest court ruled against the validity of the Data Privacy Shield...
Monthly Newsletters
Flywheel News | July 2020 Hotel Digital Marketing News | GCommerce
August 6, 2020
Flywheel News | July 2020 Hotel Digital Marketing News | GCommerce
1. Expedia Travel Ads Credit Program Expedia has launched a new Travel Ads Hotel Recovery Program to encourage hotels to re-launch campaigns on Expedia’s Travel Ads program. Hotels who...
Paid Media
We Increased ROAS 123% For Our Hotel Clients’ Google Ads, Here’s How
July 27, 2020
We Increased ROAS 123% For Our Hotel Clients’ Google Ads, Here’s How
At the end of 2018, Google turned the SEM industry on its head by once again changing the definition of its exact match keyword targeting. The definitions and performance...
Digital Marketing
Keep Your Hotel In CCPA Compliance on Facebook Ads
July 9, 2020
Keep Your Hotel In CCPA Compliance on Facebook Ads
Facebook has launched a new Limited Data Use tool to give control and responsibility to advertisers regarding keeping their business in compliance with CCPA while using Facebook Ads. Keep...
Monthly Newsletters
Flywheel News | Your Top 5 Hotel Digital Marketing Updates From June 2020
June 30, 2020
Flywheel News | Your Top 5 Hotel Digital Marketing Updates From June 2020
Even though we’re still experiencing the random snowstorm here and there in the mountains of Park City, summer is officially here. Over the past month, we’ve continued to see...
Digital Marketing
Flywheel News | Your Top 7 Hotel Digital Marketing Updates From May 2020
June 4, 2020
Flywheel News | Your Top 7 Hotel Digital Marketing Updates From May 2020
1. Google Announces New Signal in Ranking Factors Google has announced that it will be introducing a new ranking signal that focuses on evaluating user experience from a web...
