Digital Marketing
Best Practices for Messaging Your Hotel’s Reopening During COVID-19
May 21, 2020
Best Practices for Messaging Your Hotel’s Reopening During COVID-19
When people are ready to travel again they are going to return to brands and hotels they trust. The question is, how can your hotel instill trust in loyal...
Digital Marketing
Marketing Month In Review- April 2020
May 11, 2020
Marketing Month In Review- April 2020
1. Google Clarifies Ad Credit Eligibility and Timing When Google announced they would be providing $340 million in Google Ads credits for SMBs, advertisers and businesses were anxious to...
Analytics & Tracking
6 Very Convincing Signals That Prove It’s Time To Restart Your Hotel Marketing In May
May 7, 2020
6 Very Convincing Signals That Prove It’s Time To Restart Your Hotel Marketing In May
*May 11th Update* Online transactions have increased 37% week over week while sessions have remained flat ECommerce rate has increased 36% week over week Paid search ROAS increased from...
Digital Marketing
7 Themes to Drive Your Hotel's Messaging During a Crisis
April 14, 2020
7 Themes to Drive Your Hotel's Messaging During a Crisis
Context is everything when it comes to messaging and the current worldwide situation means whatever messaging your brand puts out there needs to consider this heavy atmosphere. The world...
Digital Marketing
April Newsletter | Your COVID-19 Digital Marketing Update
April 3, 2020
April Newsletter | Your COVID-19 Digital Marketing Update
This time every month we usually reach out to inform you on the latest news in the hotel digital marketing world. I think we all can agree there’s only...
Digital Marketing
Google My Business For Hotels: Functionality Updates During Coronavirus
March 24, 2020
Google My Business For Hotels: Functionality Updates During Coronavirus
Local SEO and accurate listings, especially Google My Business, are always critical to ensure your hotel’s business is best positioned within search engine results pages. The impacts of coronavirus...
