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Flywheel News | July 2024 Hotel Digital Marketing News | GCommerce

August 5, 2024

Flywheel News | July 2024 Hotel Digital Marketing News | GCommerce

A potentially new ad type (featuring hotels) was seen being tested by Google in the live search results page. The test was spotted directly under a hotel ads carousel...
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Metasearch

The Importance of First-Party Data In Metasearch

July 29, 2024

The Importance of First-Party Data In Metasearch

Staying at the forefront of digital marketing changes requires harnessing state-of-the-art strategies. One such strategy gaining significant traction is the incorporation of first-party data. In this blog, we'll explain...
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Monthly Newsletters

Flywheel News | June 2024 Hotel Digital Marketing News | GCommerce

July 11, 2024

Flywheel News | June 2024 Hotel Digital Marketing News | GCommerce

Google has updated its GA4 attribution models to more accurately assign conversions to paid search campaigns. Previously, some conversions were incorrectly attributed to organic search due to issues with...
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Monthly Newsletters

Flywheel News | May 2024 Hotel Digital Marketing News | GCommerce

June 13, 2024

Flywheel News | May 2024 Hotel Digital Marketing News | GCommerce

Every year, the marketing industry eagerly awaits Google Marketing Live, Google’s annual event to showcase what’s new in the world of Google advertising. Discover our key takeaways from Google...
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Web Design & Development

The Crucial Importance of Owning Your Website

June 5, 2024

The Crucial Importance of Owning Your Website

Having a robust online presence is not just advantageous—it's essential. While social media platforms offer visibility and engagement, they shouldn't be your sole digital outpost. Instead, owning your website...
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