Metasearch
[Webinar recording] Beyond the boom: smart marketing strategies for slowing travel demand
June 25, 2025
[Webinar recording] Beyond the boom: smart marketing strategies for slowing travel demand
How Boston Harbor Hotel increased direct bookings with website personalization & strategic campaigns As travel demand stabilizes after the post-pandemic surge, hotels are faced with a new challenge: maintaining...
Metasearch
[Webinar recording] Understanding the hotel metasearch funnel
June 18, 2025
[Webinar recording] Understanding the hotel metasearch funnel
In the context of hotel metasearch marketing, your listings function as a condensed sales funnel operating within the larger metasearch landscape. 🌐 This micro-funnel is crucial because it encapsulates...
Monthly Newsletters
Flywheel news | May 2025 hotel digital marketing news | GCommerce
June 4, 2025
Flywheel news | May 2025 hotel digital marketing news | GCommerce
Big news for our PMax campaigns at GCommerce! Google announced they are upgrading the campaigns with new reporting tools to offer deeper visibility into performance, search terms, and creative...
Monthly Newsletters
Flywheel news | April 2025 hotel digital marketing news | GCommerce
May 5, 2025
Flywheel news | April 2025 hotel digital marketing news | GCommerce
Google Marketing Platform has recently added a host of new innovations and features to their Connected TV (CTV) offering aimed at driving more efficient, measurable, and personalized campaigns. The...
Digital Marketing
Google hotel ads’ sunsets commission-based bidding, now what?
April 22, 2025
Google hotel ads’ sunsets commission-based bidding, now what?
On February 20th, Google officially sunset its commission-based bidding strategy for Google Hotel Ads, leaving properties across the globe faced with the difficult decision of whether or not to...
Monthly Newsletters
Flywheel News | March 2025 Hotel Digital Marketing News | GCommerce
April 2, 2025
Flywheel News | March 2025 Hotel Digital Marketing News | GCommerce
As of February 20, 2025, Google has officially sunset its commission-based bidding strategy for Google Hotel Ads. This bid strategy, which only charged hotels for actualized stays produced by...
