Flywheel News | November 2024 Hotel Digital Marketing News | GCommerce

1. Search Impression Share: What is it & how it Impacts your campaigns

Learn the in’s and out’s of search impression share, what it means for your campaigns and ways you can optimize based on the insights it provides in this detailed blog.

2. Where ultrarunning and hotel marketing collide

Read the latest post from GCommerce’s Morgan Tuohy and leave feeling inspired, as he navigates similarities between ultrarunning and delivering award winning hotel marketing campaigns.

3. Ad Frequency: Why it matters & how you can control it

Learn about this sometimes overlooked metric and how you can manipulate it to improve your hotel’s marketing campaign performance here.

4. Could ads be coming to Threads next year?

Although Meta itself has denied this timeline, a new report suggests that ads might be coming to the Threads platform early next year. Our team is ready and stands by to start testing.

5. Perplexity begins testing ads for limited partners

While OpenAI continues to state ads aren’t a part of its product plan for ChatGPT Search, Gen AI platform Perplexity has begun testing placements for a limited set of partners. Learn more here.

6. Boost direct bookings with Metadesk: The ultimate metasearch solution for hotels

In today's competitive hospitality landscape, hoteliers face the dual challenge of maximizing direct bookings while effectively managing metasearch channels. Metadesk offers a comprehensive solution tailored to the needs of hotel sales, marketing directors, and revenue managers. Discover more now. 

7. Ready for ski season? We sure are. Here’s our top marketing tips for hotels near the slopes

The first snow of the season has hit Park City, Utah (GCom’s headquarters) and we’re eagerly awaiting the start of ski season. Here’s some of our favorite tips to prepare your ski destination property for the upcoming season.

Flywheel News | October 2024 Hotel Digital Marketing News | GCommerce

Google AI Overview Ads are HERE

Google announced it’s AI Overview Ads are now going live and will begin showing to mobile U.S. users. These ads will display directly underneath the organic AI-generated answer in the AI Overviews. No action is required to show in this space, existing Search Ads, Shopping and P-Max campaigns will be eligible to appear in the placements. Learn more here.

OpenAI announces integration of search into ChatGPT

The company announced that it has officially integrated search into ChatGPT on October 31st. GCommerce is preparing a webinar to go through our tests of the platform while it is in beta. Stay tuned.

Our VP of Marketing’s 5 must-know lessons from the 2024 Inbound Marketing Conference

Read through our VP of Marketing’s 5 must know lessons from the 2024 Inbound Marketing Conference - from AI agents to behavioral science insights. 

Expedia unveils Unpack ‘25: Travel Trends

We always enjoy reading through the travel trend predictions in Expedia’s annual report. From JOMO Travel to One-Click Trips, discover what the Expedia group predicts in 2025’s travel trends.

Anthropic’s latest AI update means Claude can now use a computer 

Our team is captivated by Anthropic’s latest update for it’s Claude AI. It can now control a computer by looking at a screen. Although the company says it’s still experimental and prone to errors, it’s exciting to think about what types of processes this could automate.

Learn how the iOS 18 update will impact your hotel’s email marketing

Apple’s newest software update, iOS 18, is live. Learn about the update and what it means for your hotel’s email marketing here.

Flywheel News | September 2024 Hotel Digital Marketing News | GCommerce

1. Google abandoned 3rd party cookie depreciation - What comes next?

You may have seen the headlines that Google was abandoning 3rd party cookie depreciation and breathed a sigh of relief. Although the course is changing, it’s important to still be very focused on a privacy-centric web future and what to do to prepare as more users opt-out of tracking. Learn more here.

2. TikTok Search Ads Campaigns launch in the U.S.

Long touted as the new type of social-search engine, TikTok is finally rolling out search ad campaigns in the U.S., allowing advertisers to target users directly in search results. We’re jumping at the chance to try this out. Read more here.

3. What Apple’s latest iOS18 updates means for your hotel’s email marketing

Apple released their next big software update and includes a myriad of enhancements and updates to everyone’s favorite Apple products. Get some tips and tricks to make sure your hotel’s emails are best positioned for this change from the latest iOS update. Find our update here.

4. The role of hotel metasearch in travel marketing

For hotels and resorts, appearing on metasearch booking engines is more than just being present; it's about maximizing visibility.Dive into hotel metasearch and the crucial role it plays in travel marketing for your hotel. Find the full story here.

5. How to market your luxury hotel on Facebook & Instagram

Think your hotel’s ADR is too high to successfully find your target audience on Facebook and Instagram? Our team breaks down the best approaches to successfully market luxury hotels on these social media platforms. Read more here.

6. GCommerce attends INBOUND 2024

Each year, GCommmerce participates in INBOUND and consistently gains valuable insights, despite it not being a hospitality-specific conference. Inbound has transformed from a simple event to a critical source of inspiration and education for GCommerce, influencing their strategies and keeping them at the forefront of digital marketing trends. See our insights from the conference here.