HSMAI to honor GCommerce Solutions with five Adrian Awards for outstanding travel marketing

SHARE:
+
December 8, 2025 by

Contact:

marketing@gcommercesolutions.com

(435) 200-5402

For immediate release

HSMAI TO HONOR GCOMMERCE SOLUTIONS WITH FIVE ADRIAN AWARDS FOR OUTSTANDING TRAVEL MARKETING 

Award winners to be celebrated at the Awards Celebration event in New York on February 18

Park City, Utah, December 9, 2025 – GCommerce Solutions has been recognized for marketing excellence by the Hospitality Sales & Marketing Association International (HSMAI) and will be honored at the 2025 Adrian Awards Celebration, taking place on February 18, 2026, at the New York Marriott Marquis.

Now in its 69th year, the Adrian Awards is the largest and most prestigious competition dedicated to travel marketing. The 2025 awards recognize exceptional achievements across advertising, digital marketing, public relations/communications, and integrated campaigns — with expanded recognition in areas such as influencer marketing, reputation management, affiliate strategies, and broadcast integration.

GCommerce Solutions Earns 2 Silver and 3 Bronze Awards, Including 1 Best of Category

Silver Adrian Awards

  • Social Media > Multi-Channel/Integrated Marketing
    • Property: Hotel Emma 
    • Title: From Interest Into Impact: How Hotel Emma Drove $266K with Facebook + Email
  • Website > Owned Media Only
    • Property: Europa Village & Wineries
    • Title: Digital Transformation: Capturing the Magic of Europa Village Online

Bronze Adrian Awards

  • Social Media > Paid Media Only
    • Property: Tropicana Inn & Suites 
    • Title: Turning Magic Into Metrics: How Tropicana Inn & Suites Won Big During Disney’s 70th Anniversary
  • Search Marketing > Multi-Channel/Integrated Marketing
    • Property: Islands of Islamorada
    • Title: Conquering Search Barriers: How a Florida Keys Resort Unlocked Incredible Booking Growth

Bronze, Best of Category, Adrian Awards

  • Search Marketing > Paid Media Only
    • Property: Rancho Valencia Resort & Spa
    • Title: Driving a 70% YoY Revenue Surge and Nearly $1M in Growth Through Paid Search

Each winning entry demonstrates GCommerce’s commitment to pairing hospitality-specific data with strategic storytelling—turning intelligence into measurable action for hotels and resort partners.

“We’re honored to be recognized among this year’s HSMAI Adrian Award winners, with five campaigns earning distinction across search, social, and website categories,” said Lisa McGivney, Vice President of Marketing at GCommerce Solutions. “At GCommerce, our mission is to deliver results through innovative and custom marketing strategies for our clients. We’re grateful to the remarkable properties we partner with and proud of the shared results we achieved this year.”

The 2025 theme, Exceptional Experience, celebrates campaigns that move beyond destinations and highlight the emotion, creativity, and storytelling that inspire travel and shape unforgettable guest journeys.

“The Adrian Awards showcase work that sets new standards in travel marketing,” said Brian Hicks, president and CEO of HSMAI. “This year’s winners represent the ingenuity and passion elevating the global travel experience.”

Winning entries will be featured in the Adrian Awards Winners Gallery following the celebration.

About HSMAI

The Hospitality Sales & Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Commercial Strategy Conference, Sales Leader Forum, and Adrian Awards. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with more than 30 chapters in the Americas Region. Connect with HSMAI at hsmai.org.

About GCommerce Solutions

Built on the belief that one-size-fits-all, GCommerce strives to eliminate the cookie-cutter approach to digital marketing. Catering to a wide variety of clients in the hospitality and tourism industry, GCommerce provides a customized, strategic, and client-focused approach to digital marketing. Services provided include, but are not limited to, search engine optimization and marketing, website design and development, display advertising, email marketing, content marketing, and social media advertising and consultation. 

Boasting a robust and diverse clientele, including industry-leading hotel management groups, luxury and boutique hotel brands, resorts and casinos, franchises and independents, and more. For more information, visit our website or reach out to our team.