How Boston Harbor Hotel increased direct bookings with website personalization & strategic campaigns
As travel demand stabilizes after the post-pandemic surge, hotels are faced with a new challenge: maintaining and growing direct bookings in a more competitive landscape.
In this exclusive webinar, GCommerce and The Hotels Network reveal how the Boston Harbor Hotel successfully adapted its digital strategy to outperform during a market slowdown. You’ll discover the combination of website personalization, targeted campaigns, and metasearch tactics that led to increased direct revenue—despite a declining travel trend.
What you'll learn:
✅ Respond to shifting travel trends with data-driven decisions
✅ Boost engagement through website personalization
✅ Drive direct bookings with strategic campaigns
✅ Optimize metasearch performance and ROI
✅ Apply tactics that future-proof your hotel’s digital strategy
In the context of hotel metasearch marketing, your listings function as a condensed sales funnel operating within the larger metasearch landscape. 🌐 This micro-funnel is crucial because it encapsulates the journey from initial exposure to final conversion, directly impacting your advertising effectiveness and the volume of direct bookings. 📈
During our webinar, we'll dive into three pivotal metrics that are instrumental in optimizing this funnel:
💻 Impression Share
🔗 Click-Through Rate (CTR)
📊 Conversion Rate
By meticulously tracking and optimizing these key metrics, hoteliers can refine their hotel metasearch strategies, enhance advertising performance, and ultimately increase the number of direct bookings. 📊 This webinar aims to equip properties with actionable insights to effectively leverage these metrics and drive measurable success in their hotel metasearch marketing efforts.
Learn why this emerging search experience is essential for your hotel’s marketing, ways to improve chances of visibility, and more.
In this webinar, we will cover:
💡 An intro to ChatGPT Search 🎯 Key findings from our study ✅ A review of the experience for branded and non-branded queries ❓ Answers to FAQs including:
- How does SearchGPT stack up against Google?
- What strategies can boost your hotel's visibility?
- How can you track website traffic from ChatGPT Search?
Download the recording below. ⬇️
[Webinar Recording] Getting Your Property Started on Threads
Meta's newest social platform is here: a Twitter competitor called Threads. Whether you're already signed up and posting or are hearing about Threads for the first time, we'll run through all you need to know to make the most of this new app.
Top 3 Focus Areas of This Webinar: 1️⃣ Complete overview of this platform and its key features 2️⃣️ Recommended content strategy for hotels on this platform 3️⃣ How you can leverage Threads to connect with customers
[Webinar Recording] Hotel Marketing in an Economic Downturn
Past is prologue. Economic downturns create hardship for a majority of the hospitality industry, but a select few operators use these periods and targeted, smart marketing to create long-term value for their hotels.
As a result, these sophisticated operators experience less negative impact during the downturn, they recover far quicker than their competitors, and they sustain those gains for years to come.
In this webinar we will cover:
Is an economic downturn imminent?
The 3 paths for combating this cycle
The 2 trends dictating the future
A step-by-step digital marketing playbook so your property comes out on top
Earlier this year, GCommerce Solutions polled several thousand hoteliers and learned that very few were aware that metasearch advertising campaigns can be managed and optimized similarly to paid search campaigns.
3 things attendees can expect to learn:
How to ensure your metasearch connections allow for strategy and optimization
Bid modifiers and how to use them
How to use custom audience on Google to enhance the targeting capabilities of your metasearch marketing campaigns
Watch the replay by submitting the form below.
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Metasearch is one of your best tools for increasing direct traffic and recapturing market share from OTA’s, but only if you’re optimizing your metasearch advertising campaigns.
Learn how to harness the power of metasearch advertising to support your property’s unique needs.
