[Webinar recording] Google AI Mode uncovered: The future of hotel bookings

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September 17, 2025 by

Google’s new AI Mode is transforming how travelers research, discover, and book hotels. With its conversational approach and preference-based suggestions, AI Mode is shifting how consumers search and find hotels.

Our team conducted an in-depth study of Google’s AI Mode in action, testing branded and non-branded hotel searches across major U.S. markets. The findings? Hotels that don’t proactively focus on building their brand and focus on optimization risk losing valuable visibility. 👀

Join our expert-led webinar to discover how your hotel can stay ahead. 💪

🔍 What you’ll learn:

What we know about tracking & reporting: Learn about current abilities and limitations to track AI Mode traffic in GA4 and Search Console

What is Google’s AI Mode?: Understand how Google’s Gemini-powered AI engine changes search behavior and hotel discovery.

Study insights from real market searches: See how AI Mode ranks and categorizes hotels in cities like Anaheim, Boston, and Nashville—and what that means for your property.

Google AI Mode vs traditional search: Explore how AI Mode compares to standard Google and ChatGPT searches in terms of visibility, personalization, and performance.

Optimization strategies for hotels and resorts: Walk away with actionable tactics for increasing your hotel’s chances of appearing in AI-powered results, including local SEO, technical fixes, and content tips.

Watch the recording here or below.

[Webinar recording] Maximize sales on Black Friday & Cyber Monday: 2025 strategies revealed

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August 26, 2025 by


Get ahead of the competition with data-driven insights and proven strategies for Black Friday and Cyber Monday 2025. Whether you're a seasoned marketer or just getting started, this session will equip you with what you need to win big.

What we’ll cover:

  • 🕵️ Black Friday & Cyber Monday 2024 recap
     Get the inside scoop on what performed best last year—and what fell short. Use real data and campaign insights to guide your strategy for 2025.
  • 📈 Proven strategies for 2025 success
     We’ll break down the must-have tactics for this year’s Cyber Week: from campaign timing and creative to offer structure and budget tips that convert.
  • 🚀 Expert-backed tactics you haven’t tried yet
     Hear directly from digital marketing pros who’ve helped hotels and resorts crush their Cyber Week goals. Expect actionable, insider advice.
  • 🔄 Winning with an omnichannel approach
     Explore how to align your paid media, organic content, email, and metasearch efforts for a seamless and high-performing Cyber campaign.

Watch the recording here or below.

[Webinar recording] Breaking the ROAS trap: premium hotel market share with smarter marketing

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August 13, 2025 by

Thank you to Affixify for hosting Chris Jackson, Principal of GCommerce Solutions, on the Industry Chats to discuss “Breaking the ROAS Trap”.

In this insightful conversation, Chris dives into the critical strategies hotels and resorts should prioritize beyond just ROAS. 🤔

Is your property focusing on these signals we are seeing in the industry? 🔎

Get the full insights here.

[Webinar recording] Beyond the boom: smart marketing strategies for slowing travel demand

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June 25, 2025 by

How Boston Harbor Hotel increased direct bookings with website personalization & strategic campaigns

As travel demand stabilizes after the post-pandemic surge, hotels are faced with a new challenge: maintaining and growing direct bookings in a more competitive landscape.

In this exclusive webinar, GCommerce and The Hotels Network reveal how the Boston Harbor Hotel successfully adapted its digital strategy to outperform during a market slowdown. You’ll discover the combination of website personalization, targeted campaigns, and metasearch tactics that led to increased direct revenue—despite a declining travel trend.

What you'll learn:

✅ Respond to shifting travel trends with data-driven decisions

✅ Boost engagement through website personalization

✅ Drive direct bookings with strategic campaigns

✅ Optimize metasearch performance and ROI

✅ Apply tactics that future-proof your hotel’s digital strategy


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[Webinar recording] Understanding the hotel metasearch funnel

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June 18, 2025 by

In the context of hotel metasearch marketing, your listings function as a condensed sales funnel operating within the larger metasearch landscape. 🌐 This micro-funnel is crucial because it encapsulates the journey from initial exposure to final conversion, directly impacting your advertising effectiveness and the volume of direct bookings. 📈

During our webinar, we'll dive into three pivotal metrics that are instrumental in optimizing this funnel:

 💻 Impression Share

 🔗 Click-Through Rate (CTR)

 📊 Conversion Rate

By meticulously tracking and optimizing these key metrics, hoteliers can refine their hotel metasearch strategies, enhance advertising performance, and ultimately increase the number of direct bookings. 📊 This webinar aims to equip properties with actionable insights to effectively leverage these metrics and drive measurable success in their hotel metasearch marketing efforts.

Watch the recording here or below.

[Webinar Recording] SearchGPT Study for Hotels

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December 11, 2024 by

Learn why this emerging search experience is essential for your hotel’s marketing, ways to improve chances of visibility, and more.

In this webinar, we will cover: 

💡 An intro to ChatGPT Search
🎯 Key findings from our study
✅ A review of the experience for branded and non-branded queries
❓ Answers to FAQs including: 

- How does SearchGPT stack up against Google?

- What strategies can boost your hotel's visibility?

- How can you track website traffic from ChatGPT Search?

Download the recording below. ⬇️

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