[On-demand webinar recording] How AI is reshaping the inspiration to booking journey for hotels and resorts

AI is reshaping how travelers plan and book. Nearly a billion people now use tools like ChatGPT, and many are already collapsing the entire journey from inspiration to booking into a single conversation.

“AI assistants are already collapsing the inspiration-to-booking journey and changing how travelers discover options, compare, and convert," says Scott van Hartesvelt, Founder of GCommerce Solutions.

Here is what you will learn:

• ✨ Why traveler behavior feels so unpredictable
• 🤖 How AI assistants are influencing bookings behind the scenes
• 🔍 The rise of zero click search and what it means for your visibility
• 💡 How to prepare your property for Answer Engine Optimization

If you want to stay ahead of this change, this session is a must watch.

Download the on-demand webinar below. 👇

[Webinar recording] Cracking the code of Google's PMax: Driving success for hospitality properties

Performance Max (PMax) campaigns are Google Ads’ AI-powered way to reach travelers across Search, Display, YouTube, Gmail, Discovery, and Maps, all in one campaign type. But for hoteliers, knowing how to harness PMax effectively is key to avoiding wasted spend and maximizing return.

In this webinar, we’ll break down what makes PMax different from traditional paid search, share our real-world hospitality case studies, and reveal proven strategies to help your property succeed.

What you’ll learn:

🔍 How PMax works for properties: From creative asset requirements to Google’s AI optimizations.

⚖️ The pros & cons for hotels & resorts: Where PMax excels, where it falls short, and how to work around limitations.

📈 Best practices for success: Budget guidelines, data requirements, and audience signal strategies.

🏨 Real-world results: Case studies from resorts and hotels, including CPC, CTR, ROAS, and booking rate gains.

✨ New PMax features: Negative keyword management, search term reporting, and channel insights.

Watch the recording here or below.

[Webinar recording] Google AI Mode uncovered: The future of hotel bookings

Google’s new AI Mode is transforming how travelers research, discover, and book hotels. With its conversational approach and preference-based suggestions, AI Mode is shifting how consumers search and find hotels.

Our team conducted an in-depth study of Google’s AI Mode in action, testing branded and non-branded hotel searches across major U.S. markets. The findings? Hotels that don’t proactively focus on building their brand and focus on optimization risk losing valuable visibility. 👀

Join our expert-led webinar to discover how your hotel can stay ahead. 💪

🔍 What you’ll learn:

What we know about tracking & reporting: Learn about current abilities and limitations to track AI Mode traffic in GA4 and Search Console

What is Google’s AI Mode?: Understand how Google’s Gemini-powered AI engine changes search behavior and hotel discovery.

Study insights from real market searches: See how AI Mode ranks and categorizes hotels in cities like Anaheim, Boston, and Nashville—and what that means for your property.

Google AI Mode vs traditional search: Explore how AI Mode compares to standard Google and ChatGPT searches in terms of visibility, personalization, and performance.

Optimization strategies for hotels and resorts: Walk away with actionable tactics for increasing your hotel’s chances of appearing in AI-powered results, including local SEO, technical fixes, and content tips.

Watch the recording here or below.

[Webinar recording] Maximize sales on Black Friday & Cyber Monday: 2025 strategies revealed

Get ahead of the competition with data-driven insights and proven strategies for Black Friday and Cyber Monday 2025. Whether you're a seasoned marketer or just getting started, this session will equip you with what you need to win big.

What we’ll cover:

• 🕵️ Black Friday & Cyber Monday 2024 recap
  Get the inside scoop on what performed best last year—and what fell short. Use real data and campaign insights to guide your strategy for 2025.
• 📈 Proven strategies for 2025 success
  We’ll break down the must-have tactics for this year’s Cyber Week: from campaign timing and creative to offer structure and budget tips that convert.
• 🚀 Expert-backed tactics you haven’t tried yet
  Hear directly from digital marketing pros who’ve helped hotels and resorts crush their Cyber Week goals. Expect actionable, insider advice.
• 🔄 Winning with an omnichannel approach
  Explore how to align your paid media, organic content, email, and metasearch efforts for a seamless and high-performing Cyber campaign.

Watch the recording here or below.

[Webinar recording] Breaking the ROAS trap: premium hotel market share with smarter marketing

Thank you to Affixify for hosting Chris Jackson, Principal of GCommerce Solutions, on the Industry Chats to discuss “Breaking the ROAS Trap”.

In this insightful conversation, Chris dives into the critical strategies hotels and resorts should prioritize beyond just ROAS. 🤔

Is your property focusing on these signals we are seeing in the industry? 🔎

Get the full insights here.