Marketing goals
Outbound Hotels partnered with GCommerce to expand brand awareness at the hotel and resort level across its growing portfolio.
The challenge was clear: reach new, adventure-minded travelers while avoiding audience overlap and inefficiencies across existing digital marketing channels.
By shifting brand prospecting to Reddit, GCommerce helped Outbound Hotels connect with high-intent, outdoors-focused travelers in a more authentic, cost-efficient way, while preserving performance across other platforms.
Using Reddit to unlock incremental hotel marketing reach
GCommerce recommended Reddit as a complementary awareness channel, one that naturally aligns with travel inspiration, outdoor lifestyles, and community-driven discovery.
The strategy focused on:
- Distinct brand-level prospecting separate from property campaigns
- Reaching high-intent travelers earlier in the planning journey
- Testing creative formats to identify what resonated most
- Maintaining strong engagement and efficient cost metrics
This approach allowed Outbound Hotels to expand reach without competing against its own paid media efforts elsewhere.
