How GCommerce is evolving our brand marketing for 2026

At GCommerce, we believe that brand visibility is no longer optional, it is essential. At INBOUND 2025, our team was inspired by sessions on brand strategy and brand marketing that underscored a major shift: the way companies are being discovered is changing. Traditional search is giving way to AI-powered answer engines, zero-click searches, and community-driven recommendations. To remain visible, we are investing in new tactics and strategies that strengthen GCommerce’s position as a leading hospitality marketing agency.

It is a truly exciting time to be in digital marketing. The rise of large language models (LLMs) such as ChatGPT and Perplexity has introduced an entirely new type of search experience, one that reduces friction compared to traditional search engines. Google has quickly adapted by introducing AI Overviews and AI Mode to maintain its dominance. These changes reinforce a simple truth: if we want GCommerce to be discovered, we must adapt how we market ourselves.

Here are the actions GCommerce is taking to improve our brand marketing in 2025:

1. Designing for answer engine optimization (AEO)

We are building all of our organic and thought leadership content with AEO in mind. That means:

• Structuring blogs with clear headings, FAQs, and lists that AI engines can easily parse
  
• Embedding infographics and images that AI tools favor when summarizing results
  
• Publishing “Big 5” content that directly addresses cost, comparisons, reviews, problems, and best-of lists so our voice shows up in AI-driven results
  

2. Expanding our video-first strategy

Video has become central to how brands are discovered, and it is a format LLMs favor when sourcing answers. We are:

• Repurposing webinars into YouTube content with full transcripts for SEO and AEO
  
• Producing short-form Reels, TikToks, and LinkedIn videos that highlight insights from our team
  
• Creating educational video series that establish GCommerce as a go-to resource for hospitality marketing expertise
  

3. Growing our presence in online communities

We know AI engines pull heavily from platforms like Reddit and YouTube, so we are showing up where conversations are happening:

• Building a consistent presence on Reddit in hospitality and marketing sub-communities
  
• Sharing infographics and thought leadership content in spaces where hoteliers and marketers seek advice
  
• Engaging with comments and discussions to reinforce our role as a trusted resource
  

4. Showcasing transparency and trust signals

Brand visibility is not only about being seen, it is about being trusted. To strengthen our digital footprint, we are:

• Publishing transparent pricing pages for products like Metadesk so potential partners find direct answers online
  
• Presenting authentic case studies and testimonials that highlight outcomes in a clear, relatable way
  
• Auditing our digital properties to ensure NAP (name, address, phone) consistency and other AI trust signals
  

5. Investing in research and thought leadership on AI search

We are not just talking about AI; we are studying it deeply. Our team has tested ChatGPT Search from beta through launch and is analyzing how Google’s AI Mode impacts visibility. We are producing webinars, guides, and blogs that share our findings so GCommerce is consistently part of the broader industry conversation.

6. Repurposing content across every channel

Each blog, case study, or webinar is designed to live across multiple channels. That means:

• Turning long-form research into short-form LinkedIn carousels
  
• Pulling video clips for TikTok and Instagram
  
• Using newsletter inserts to extend the reach of key insights
  
• Designing infographics that can stand alone on social platforms and also improve blog performance in AI results
  

7. Building a brand presence aligned with the future of discovery

Everything we publish is built on the understanding that discovery now happens everywhere. From traditional search to AI engines to social platforms, we are ensuring GCommerce content is visible, structured, and optimized for the way modern buyers find solutions.

Why this matters

Our brand marketing is not just about awareness; it is about reinforcing GCommerce’s position as the hospitality marketing agency that helps hotels and resorts increase direct bookings. By applying these tactics to our own brand, we are ensuring our voice, expertise, and solutions are visible in the channels and formats that matter most in 2025.

This year, GCommerce is not just adapting to the future of brand marketing; we are building it.