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Danielle Allen

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Digital Marketing

What is structured data for hotels? A simple guide to winning more Google visibility

September 30, 2026

What is structured data for hotels? A simple guide to winning more Google visibility

Picture this: two hotels show up in Google search. One listing shows a star rating, a nightly rate, and a note that the property is pet-friendly. The other is...
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Digital Marketing

How to increase your booking window with smart revenue management

August 24, 2026

How to increase your booking window with smart revenue management

For many hotels and resorts, shortened booking windows represent a significant challenge. Guests are waiting until the last minute to book, often holding out in hopes of a better...
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AEO

The hotelier’s guide to AEO: How hotels and resorts should approach AEO for real ROI

May 20, 2026

The hotelier’s guide to AEO: How hotels and resorts should approach AEO for real ROI

How hotels and resorts should approach AEO for real ROI Answer engine optimization is changing how travelers discover hotels and resorts, often before they ever reach a traditional search...
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AEO

AEO vs GEO for hotels and resorts: What’s the difference?

April 22, 2026

AEO vs GEO for hotels and resorts: What’s the difference?

AI is reshaping how travelers discover hotels and resorts. Traditional search rankings still matter, but AI-powered answer engines and generative platforms are changing how visibility works. For hospitality marketing...
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AEO

AI, AEO, and GEO for hotels: Questions every property should ask

February 16, 2026

AI, AEO, and GEO for hotels: Questions every property should ask

Artificial intelligence is reshaping hospitality marketing, but for many hotels and resorts, the real challenge is knowing where to start. Between AI tools, evolving search behavior, and rising pressure...
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AI

AI is redefining SEO for hotels and resorts: Here’s how

February 2, 2026

AI is redefining SEO for hotels and resorts: Here’s how

Search has entered a new chapter. Generative AI is changing how travelers discover destinations, compare hotels and resorts, and make booking decisions. Traditional SEO still matters, but it no...
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