Flywheel News | September 2022 Hotel Digital Marketing News | GCommerce

  1. New Price Accuracy Policy for Google Hotel Ads Goes Into Effect on October 10th 

Price Accuracy is a major element in optimizing your Google Hotel Ads’ performance. Google’s new privacy accuracy policy goes into effect on October 10th. Read the new policy here and make sure your hotel ads and booking engine landing page is in compliance or else you could run into major performance issues, including your campaigns being shut off by Google.

2. Google Ads Renames Google Ad Extensions to Assets

Google has officially re-named ad extensions to assets. Part of the reason comes from the fact that ad extensions are part of the assets, along with headlines and descriptions, that make up the entirety of an ad. What we’re excited about is to have reporting for these “assets” alongside headlines and descriptions for an easier to evaluate, more holistic view of the ad’s asset performance. Read more here.

3. Google Announces Innovations During Search On 2022 

Every year at it’s Search On event, Google announces the latest innovations coming to it’s search product. At this year’s event Google touched on updates including making search more intuitive with multisearch  with images and text, business messaging via search ads and more. Discover more here.

4. GCommerce Hosts Metasearch Marketing Optimization Tips Webinar

Metasearch is one of your best tools for increasing direct traffic and recapturing market share from OTA’s, but only if you’re optimizing your metasearch advertising campaigns. Watch the replay here.

5. LinkedIn Adds New Features for Company Pages 

LinkedIn launched a few new features for Company pages in September 2022 including making post template type available for all company pages as well as link stickers to drive more direct response to company page updates. Learn the latest here.

6. TikTok Expands Description field to capitalize on it’s platform’s role in Discovery

Back in July a Google exec suggested TikTok was eating into Google’s core products of Search and Maps. Captiailzing on it’s emerging role in consumers’ discovery process, TikTok has expanded it’s description field from 300 characters to 2,200 characters to assist with search. If you’re active on TikTok make sure you’re taking advantage of this expanding character count and approaching it from a search optimized perspective.

7. Have You Started Your Holiday Campaign Planning?

It’s that time of year! Cyber Weekend and the holidays will be here before you know it. Make sure you are prepping any promotion and package details now to get over to your digital marketing teams for prep and creation.