Flywheel News | November 2022 Hotel Digital Marketing News | GCommerce

  1. Hour & Date Dimensions Now Available in GA4

It seems like every month there are new announcements coming out on changes in GA4. In November the newest update was that hour and ate dimensions are now available across Google Analytics 4 explorations and reporting customization. Learn more here.

  1. GCommerce Launches 2022 Digital Marketing Trends eBook 

It’s hard to believe 2022 is almost over. Get ready for your 2023 digital marketing journey with a look back at the top trends of 2022. Download our eBook here.

  1. Google’s Similar Audiences Are Going Away 

Heads up if you’re using Similar Audiences on Google Ads! They are sunsetting this audience type in August 2023. Learn more about how to prepare for this transition here.

  1. TikTok Launches New Audience Insights Tool 

Looking for more insights on who is interacting with your business on TikTok? Good news! TikTok advertisers can now access audience insights in the ad manager to dive into audience data including age, interest categories, interactions, device types and more. Read more about this announcement here.

  1. You’re Now Able to Add Music To Still Image Posts in Instagram 

Previously only available for Reels and Stories, the ability to add music is now available for still image posts on Instagram. Music brings emotion, context and personality to your content. Will it enhance engagement with your still posts? We recommend at least testing it to find out.

6. There's more to metasearch than they're telling you

Most hoteliers believe that once they've connected their booking engine to the metasearch channels there's nothing more they can do.But in reality, metasearch can help you address specific need periods, target your ideal guests, and increase direct bookings. Learn more here.