Flywheel news | May 2025 hotel digital marketing news | GCommerce

1. Google enhancing PMax to offer more insights into channel performance

Big news for our PMax campaigns at GCommerce! Google announced they are upgrading the campaigns with new reporting tools to offer deeper visibility into performance, search terms, and creative assets. This includes new channel-level reporting, keyword-level reporting for search terms, and a look at creative asset metrics such as impressions and clicks. This comes after a big demand for transparency within the ad type, which will allow for more informed decision making with our clients’ PMax campaigns moving forward. Learn more here!

2. Google Search Console tests add annotation in performance reports

Recent news has found that Google is testing adding the ability to insert your own annotations into Google Search Console performance reports after years of demand from SEOs. While this feature is not live in all accounts, the feature would allow SEOs to more easily keep track of major changes and events to search console data for historical context. GCommerce will keep track of the rollout for future updates to our processes. Full review here.

3. Summer travel trends 2025: road trips, family time, and why closer is better

Hot off the press from the GCommerce blog, take a look at some of the top consumer travel trends as we head into this summer! From road trips to local travel and family experiences learn how your hotel can level up to bring in more summer business! Read the full article here.

4. #OverIt: why hashtags aren’t what they used to be

Have you heard the news? Once iconic and pertinent to social media success, hashtags are no longer pulling in the weight they once did. Instagram no longer allows user to follow hashtags and now social media platforms prioritize user behavior and AI-driven content over them. Discover how to remain relevant with your organic strategy and the correct way to use hashtags in this ever-evolving social climate. Read more here.

5. Google Marketing Live 2025: key takeaways from the GCommerce marketing team

Every year we eagerly await Google’s annual event that showcases all the news updates for Google advertising. This year Google showcased an astounding 30 new product updates and innovations leaning heavily on the theme of AI agents for automation and assistants. Hear from the experts are GCommerce and their top takeaways from Google Marketing Live 2025. Learn more.

6. Key takeaways from Google I/O 2025 for hotel marketers

May is a busy month for Google! Along with Google Marketing Live, Google I/O also took place and announced an incredible list of updates for our Google products focused on organic search marketing. Heavily focused on AI abilities such as AI Mode, Google Lens, and more the updates promise a big wave of user capabilities and personalization like never before. Read some of our top takeaways here.

7. What is CTV advertising and why does your hotel need it?

Have you ever been curious about what CTV (Connected TV) advertising is or how your hotel can successfully implement this engaging and emotionally driven ad type? Look no further and enjoy our comprehensive overview on how Connected TV ads can help drive brand awareness for your hotel and promote connectivity with your audience. Interested in what that looks like in the wild? We’ve also included a real life example from one of our clients. Learn more!