Flywheel news | March 2026 hotel digital marketing news | GCommerce
- How to rank your hotel higher on Google
Getting your property to the top of the search engine results page (SERP) can increase traffic to your website and net more direct bookings. However, to get your property to the top of relevant searches, you need to implement strategies that show Google that your site has exactly what its users want: helpful, reliable, quality, people-first content. With a tried and true three-pronged approach from GCommerce, your property can maintain a people-first approach to improve search engine ranking. Read more here.
- What Meta’s latest attribution changes mean for your reporting
Meta recently quietly released an update on how ad performance is measured within the platform by changing their attribution models and adding in incremental attribution. The reasoning behind this update was to provide a more clear picture on which conversions actually happened because of your ad, compared to which ads contributed to a conversion. In turn, users could see a decline in traditional ROAS for data after April 1, 2025. The update also changes how clicks are measured and removes actions such as likes, shares, and photo clicks. While this hasn’t been rolled out to all accounts yet, GCommerce will continue to research the updates fully and make strategic recommendations based on the new attribution findings. Read more here.
- The importance of guest sentiment and reviews in driving local SEO success for hotels in the age of AI
Customer reviews and star ratings have long been critical for local businesses, including hotels, shaping visibility in search results and influencing potential customers’ choices. While traditional search remains important, AI-powered tools such as Google AI Mode, Gemini, Perplexity, and ChatGPT are changing how reviews influence decision-making. Reviews are no longer just something that appears on the listing; they are analyzed, summarized, and highlighted which plays a direct role in user perception. To learn more about integrating review management into your marketing strategy, read more here.
- Automated traffic now exceeds human activity across the web
A recent report states that automated traffic grew 23.5% YOY, compared to just 3.1% for human traffic, and AI appears to be the main driver behind that, according to HUMAN Security. Why is this important? Each year search behaviors continue to be shaped more and more by non-human queries as AI agents can now participate in discovery, comparison, and transactions with nearly 2% of those agents completing checkout flows. This means that optimization needs to include which machines can access, interpret, and act on your content. Read more.
- The role of color psychology in hospitality marketing
First impressions in hospitality are formed within seconds, often before guests are consciously aware. From a digital advertisement to the hotel lobby, people start evaluating their surroundings almost immediately. Color plays a major role in this process, serving as a powerful tool for shaping guest expectations and experiences. Understanding how color psychology works can be applied to your marketing campaigns and across your digital channels, leading the user to perform certain actions or a feel a certain way. Overall, it reinforces your brand and the specific feelings you want your user to associate with your hotel. Learn more here.
