Flywheel News | February 2023 Hotel Digital Marketing News | GCommerce

  1. ChatGPT Takes Over The Feeds

Unless you’re living under a rock, you’ve probably heard about ChatGPT at this point. Although originally released back in November of 2022, interest around the platform really took off in February as Microsoft showcased it’s inclusion of the conversational chatbot technology in it’s search engine and Google responded with it’s own introduction of Bard. Now, everyone from students to coders to copywriters and beyond are learning ways to use the platform to help with research and writing. An incredible showcase of AI capabilities,ChatGPT’s output can still be inaccurate and a bit elementary in it’s writing style. We encourage everyone to try it out, but proceed with caution. The content it produces can still be fraught with errors and use a bit of finessing to use usable for marketing purposes.

  1. Google Announces Bard (it’s answer to ChatGPT)

The word on the street is that Bing’s announcement of using ChatGPT in it’s search engine caused a “code red” at Google. Not too long after, Google announced Bard, it’s answer to conversational AI in search. Just like ChatGPT, Google’s initial introduction of Bard to the world showed the AI providing an incorrect response to a question. While Google has used the power of AI as part of it’s algorithm in how to rank pages in it’s search results for years, this product takes aim at the ease with which ChatGPT can provide information to users. Want to be prepared for Bard, Bing ChatGPT and more from a search perspective? Continue to focus on adding quality content to your website, focus on building out Local SEO strategies and tactics and dig into these platforms’ other products like Google Hotel Ads and Bing Hotel Ads. As a hotel, it’s time to get even more serious about providing quality content, answers and information to potential customers and search engines.

  1. Microsoft Unveils Lodging Solutions

Showing it’s continued focus to follow in the steps of Google’s success in travel, Microsoft has announced expanded offerings to it’s lodging products with property promotion ads, hotel price ads, hotel price ads with room bundles, bing maps, bing travel hub and property promotion ads with vacation rentals. Hopefully this brings more impressions and visibility to highly profitable hotel ads throughout Bing’s ecosystem.

  1. Should You Be Using Google Hotel Ads Bid Adjustments?

To be successful in maximizing revenue production via Google Hotel Ads, you must be optimizing your campaigns with all the levers provided in Google Ads. Learn how we put them to the test in our client accounts.

  1. Hotel Marketing in a Down Economy: Part 1 & Part 2

Whatever you do, just don’t say the “r” word. Dig into our reading of the tea leaves with our portfolio data insights as well as the strategies to best position your hotel for when things go south. Check out Part 1 and Part 2 of Hotel Marketing in a Down Economy.

  1. [E-Book] Metasearch Advertising Pro Tips

Learn the metasearch advertising techniques the pro's use to boost your direct bookings. View the full E-Book here. 

  1. Hotel Metasearch Basics

Unsure of what hotel metasearch is? Don’t fret, our marketing experts have broken it down in this Hotel Metasearch Basics blog.

  1. 2023 Digital Marketing Trends To Watch

Just in case you missed it, check out a compilation of the top trends our hotel digital marketing experts have on their minds for 2023.