Flywheel news | August 2025 hotel digital marketing news | GCommerce
- AI in hospitality marketing
In our work at GCommerce, AI has evolved from being an unknown curiosity to being the single most discussed topic with our clients. Check in with the Founder of GCommerce, Scott van Hartesvelt, as he explores the current state of AI in hospitality marketing and showcases proven tactics for maximizing performance, why LLMs have introduced new barriers to insight, and what the future holds for AI in our industry. Read the full article.
- Google is testing changes to AI Mode to encourage clicks
Recently Google’s Robby Stein announced that over the coming weeks Google will be testing a number of changes to AI Mode primarily to encourage clicks to publishers. These changes will include embedding link carousels on both desktop and soon mobile, more inline links, and web guide to be expanded in the All tab and not just the web tab. As these changes start being released in the wild GCommerce will continue to evolve and update our strategies for increasing our client’s visibility within AI Mode. Learn more.
- [Webinar recording] Breaking the ROAS trap: Premium hotel market share with smarter marketing
Thank you to Affixify for hosting Chris Jackson, Principal of GCommerce Solutions, on the Industry Chats to discuss “Breaking the ROAS Trap.” In this insightful conversation, Chris dives into the critical strategies hotels and resorts should prioritize beyond just ROAS. Understand if your property is focusing on the right signals that we’re currently seeing throughout the industry. Get the full insights here.
- The ultimate hotel guide to seasonal paid search marketing
Seasonal paid search marketing is a great way to meet your hotel’s shifting objectives throughout the year. However, it can also be somewhat complex, making it tricky to ensure the best outcome for campaign performance through seasonal marketing. This article outlines how to re-center your paid search efforts around demand drivers, your personal goals, and your guest booking behaviors. Read more.
- How GCommerce powers Google ads using AI
As conversations around AI continue to grow louder, we are continually asked “How are we powering Google Ads campaigns with AI?” The truth of the matter is that we’ve been leveraging AI for years in Google Ads campaigns through bid strategies, audience targeting, campaign types, and more! While generative AI is not new, Google continues to grow and evolve their AI tools as does GCommerce with our marketing strategies. Learn more here.
- [Webinar recording] Maximize sales on Black Friday & Cyber Monday: 2025 strategies revealed
Get ahead of the competition with data-driven insights and proven strategies for Black Friday and Cyber Monday 2025. Whether you're a seasoned marketer or just getting started, this session will equip you with what you need to win big. Get the inside scoop on what GCommerce learned during the 2024 cyber season and then learn what out top data-driven strategies for this year’s Black Friday and Cyber Monday season entail. Watch the webinar here.
