Flywheel News | April 2024 Hotel Digital Marketing News | GCommerce

  1. Google delays depreciation of 3rd party cookies (again) 

Brands and advertisers now have some extra time to prepare for the demise of 3rd party cookies. Google announced that it’s delaying the phase-out to 2025. Learn more here

  1. Are you winning the battle for direct bookings?

Our founder, Scott van Hartesvelt, discusses the battle against OTAs for direct bookings and one channel that could boost your hotel’s success. Read here.

  1. Bill requiring TikTok sale signed into law 

ByteDance officially has 9 months to sell TikTok, or it will no longer be allowed to be legally distributed in the US. This could mean big moves in the budget towards platforms like YouTube and Meta. Read more here.

  1. What are the most popular hotel offers? 

Our team dove deep into our portfolio’s GA4 data to analyze the most commonly booked hotel offers across our clients. Discover the results here to see if your hotel is currently using these offer types.

  1. E-Book: Promoting DEI In the Workplace 

There is no one-size-fits-all or off-the-shelf playbook regarding Diversity, Equity, and Inclusion in the workplace. We knew we wanted to improve DEI in our workplace and continue learning, growing, and evolving. We wanted to share our findings, tips, and strategies. Learn more in our e-book.

  1. WordPress vs Webflow: The ultimate showdown 

Wondering what website platform is best for your hotel? Learn about the differences, strengths, and unique features of WordPress and Webflow here.

  1. Meta AI adds Google search results 

Meta’s AI now uses search results from Microsoft and Google within its answers. While the assistant will source and allow users to click to the source on the web, it does keep the users within the Meta app. This could have very interesting implications for its ability to grow relevant ad audiences. Learn more here.

  1. How does hotel metasearch help with first-party data? 

Even with Google delaying the phase-out of third-party cookies, you should still aggressively focus on growing your hotel’s first-party data now. Learn how hotel metasearch can assist.