Analytics & Tracking
How hotel groups can unlock portfolio-level benchmarking
November 21, 2025
How hotel groups can unlock portfolio-level benchmarking
The challenge of fragmented data Hotel ownership groups and asset managers are awash in data. Every property produces reports on occupancy, bookings, marketing, and revenue. But because each property...
Monthly Newsletters
Flywheel news | October 2025 hotel digital marketing news | GCommerce
November 3, 2025
Flywheel news | October 2025 hotel digital marketing news | GCommerce
Hotel metasearch advertising has become a vital component of the hospitality industry’s digital marketing strategy. It allows hotels to compete directly with online travel agencies (OTAs), drive more direct...
Digital Marketing
[EBook] Meta-morph your ads: A guide to smarter Facebook advertising for hotels
October 29, 2025
[EBook] Meta-morph your ads: A guide to smarter Facebook advertising for hotels
If you’re running Meta (Facebook and Instagram) ad campaigns for your hotel or resort, you know the landscape is constantly changing. From evolving ad formats to the limits of...
Digital Marketing
Navigating the hotel marketing tech stack: Why hotels need the right experienced partners
October 22, 2025
Navigating the hotel marketing tech stack: Why hotels need the right experienced partners
Adobe, Omniture, Google Analytics 4, Google Conversion Tracking, Facebook Pixel, Snowplow, Gravity Forms, WordPress, Pinterest, Google Maps, Hotel Schema, Vimeo, YouTube, BugHerd, ADARA, the list goes on. For most...
Monthly Newsletters
Flywheel news | September 2025 hotel digital marketing news | GCommerce
October 1, 2025
Flywheel news | September 2025 hotel digital marketing news | GCommerce
As 2026 approaches, hotel digital marketing is rapidly evolving, driven by AI, economic shifts, and new consumer behaviors. Staying ahead requires strategic planning, smart budgeting, and targeting channels that...
Digital Marketing
[Webinar recording] Cracking the code of Google's PMax: Driving success for hospitality properties
October 1, 2025
[Webinar recording] Cracking the code of Google's PMax: Driving success for hospitality properties
Performance Max (PMax) campaigns are Google Ads’ AI-powered way to reach travelers across Search, Display, YouTube, Gmail, Discovery, and Maps, all in one campaign type. But for hoteliers, knowing...
