Flywheel news | November 2025 hotel digital marketing news | GCommerce

1. FAQs: Everything hoteliers need to know about hotel metasearch

Hotel metasearch platforms are an essential tool for hoteliers looking to increase visibility, drive direct bookings, and enhance their digital marketing strategies. To help you navigate this dynamic space, we’ve compiled answers to some of the most frequently asked questions about metasearch and how it can benefit your property. Read more here.

2. The hospitality data platform: What it means and why hotels should care

Every hotel marketer knows the challenge. There’s more data than ever, but it lives everywhere and connects nowhere. The hospitality data platform changes that. It is more than a reporting tool. It is an intelligent infrastructure built to unify the information that drives performance—media, bookings, operations, and market insights—into a single, connected ecosystem. Learn more about the importance of hospitality data platforms here.

3. [Ebook] Mastering Meta Audience Segmentation for better ROAS

Meta’s audience tools offer a wide range of targeting possibilities, but knowing which segments actually improve performance can feel unclear. Based on a large sample size of clients, we analyzed how different audience types behave and the best ways to use them for campaign success. Find out more here.

4. Google Ads in AI Mode results in the wild

Back in May Google shared that ads were being tested in AI Mode, and now more and more users are reportedly seeing them in their own AI Mode results showing that the testing is being accelerated. Why is this important? Ads in AI Mode could reshape visibility, click-through rates, and the general search experience while proving that AI Mode is slowly becoming a viable ad channel. GCommerce will continue to monitor and advise as this new ad expansion continues to gain prominence. Learn more.

5. Google extends AI travel planning and agentic booking in search

Google recently announced three AI-powered updates to Search that will change the game with trip planning and booking travel. Launching are Canvas for travel planning, expanded flight deals globally, and new agentic booking capabilities to connect users directly with reservation partners. Why does this matter? Google handling every phase of trip planning within its own interfaces removes the need for users to visit multiple publisher sites and booking platforms for researching and comparing options, something that could impact direct bookings. However, Google stated, “We’re committed to partnering with travel companies of every size so you have all the best.” This provides hope for the future success of direct bookings. GCommerce will remain on top of any new changes and measure their impact in the coming months. Learn more here.

6. Seeing the whole picture: Why channel-level matters for hotel marketing

Every hotel marketer faces the same dilemma: where should we put the next dollar? Paid search, metasearch, social, display, retargeting, video — the options are endless. The problem is that channels are usually measured in isolation. Paid search may look strong on clicks, metasearch may boast high ROAS, and display may drive awareness. But without seeing all channels together, decisions are made in the dark. Read more about why channel-level data matters for decision making.