[Webinar recording] Cracking the code of Google's PMax: Driving success for hospitality properties

Performance Max (PMax) campaigns are Google Ads’ AI-powered way to reach travelers across Search, Display, YouTube, Gmail, Discovery, and Maps, all in one campaign type. But for hoteliers, knowing how to harness PMax effectively is key to avoiding wasted spend and maximizing return.

In this webinar, we’ll break down what makes PMax different from traditional paid search, share our real-world hospitality case studies, and reveal proven strategies to help your property succeed.

What you’ll learn:

🔍 How PMax works for properties: From creative asset requirements to Google’s AI optimizations.

⚖️ The pros & cons for hotels & resorts: Where PMax excels, where it falls short, and how to work around limitations.

📈 Best practices for success: Budget guidelines, data requirements, and audience signal strategies.

🏨 Real-world results: Case studies from resorts and hotels, including CPC, CTR, ROAS, and booking rate gains.

✨ New PMax features: Negative keyword management, search term reporting, and channel insights.

Watch the recording here or below.