Flywheel news | July 2025 hotel digital marketing news | GCommerce
- Google Hotel Ads and AI search results
As Google introduces more AI-based features into their search results, Google Hotel Ads continue to have an impact. Hotel metasearch has always been an important part of any hotel’s marketing strategy, but the inclusion of Google Hotel Ads within AI search results brings this importance to a whole new level. Learn more about how GCommerce recommends utilizing Goolge Hotel Ads to it’s fullest potential. Read here.
- Why are reviews and ratings important for hotel metasearch?
Reviews and ratings are pivotal in determining a hotel's reputation and visibility on hotel metasearch platforms like Google and TripAdvisor. Because hotel metasearch is positioned at the bottom of the sales funnel, Google heavily relies on user reviews when assessing reputation and user experience. Read more + discover best practices for optimizing your reviews and ratings here.
- The 5 key AI Search vs Traditional Search differences
AI search has become top-of-mind for digital marketers as of late, especially when it comes to the differences that users can expect for AI search results vs traditional search engine marketing. While some things remain the same, a number of key differences stand out when it comes to overall search behavior, query handling, optimization targeting, authority and popularity signals, and results presentation. When it comes to optimizing for AI search GCommerce is as the forefront for developing new optimization tactics and strategies. Read more here.
- Shorter video ads on Facebook get more replays via looping
A recent explanation from Meta officials provided more benefit to utilizing shorter videos in ads on the Facebook platform. The released statement shared that videos shorter than 30 seconds were more likely to continually replay on a 90-second loop if left unchecked by the user. Even shorter videos would automatically replay even more. While this largely depends on user behaviors, it does leave room for enhanced brand awareness and could be an integral part of your hotel’s video strategy on the social media platform. Learn more.
- More data showing how ChatGPT is moving away from Bing to Google for citations
Leading marketing strategists have been following citation results from ChatGPT over the past several months and have noted big differences from April to July 2025, notably that alignment with with Google has surged while dipping for Bing. What could this all mean? Experts hypothesize that either ChatGPT is quietly deploying their own proprietary index or gearing up to make Google their primary search partner. Whatever the conclusion is, GCommerce will be keeping tabs on the update. Learn more here.
- Study: Google AI Mode shows 91% URL change across repeat searches
A recent study is showing that Google’s AI Mode is highly volatile when it comes to showcasing consistent sources and URLs across repeat searches for the same queries. The system frequently pulls in different pages and shows low overlap when compared with AI Overviews and traditional organic results, suggesting they all operate on different logic. While this presents new challenges for marketers, it also opens up opportunity to create more exposure as AI Mode appears to refresh its citations more frequently. Read more about that here.
