Overview
Opening Day energy meets strategic social media marketing. Margaritaville Hotel San Diego Gaslamp Quarter launched a two-week social campaign to celebrate the start of the 2024 Padres MLB season—and drive real results.
With a fun, local-focused approach, the campaign aimed to:
- 📣 Drive Local Awareness with targeted social media ads
- 🔁 Boost Engagement & CTR through both prospecting and retargeting
- 🖱️ Generate Clicks & Conversions with compelling creative
- 🏨 Promote Exclusive Room Offers to boost direct revenue
Results
Over just two weeks, the campaign delivered:
- 📲 12.8K+ Prospecting Impressions with a 2.45% CTR
- 🔗 2K+ Retargeting Impressions with a 1.09% CTR
- ⚾️ Strong engagement and visibility among Padres fans and local guests
Download the full case study for actionable insights into ad strategy, creative execution, and offer targeting that helped this property capitalize on one of the city’s biggest events.
