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Analytics & Tracking
The hospitality data platform: What it means and why hotels should care
March 25, 2026
The hospitality data platform: What it means and why hotels should care
The hospitality data platform: What it means and why hotels should care Every hotel marketer knows the challenge. There’s more data than ever, but it lives everywhere and connects...
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Digital Marketing
The role of color psychology in hospitality marketing
March 24, 2026
The role of color psychology in hospitality marketing
How color shapes guest perception and decision-making First impressions in hospitality are formed within seconds, often before guests are consciously aware. From a digital advertisement to the hotel lobby,...
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AI
How to rank your hotel higher on Google
March 16, 2026
How to rank your hotel higher on Google
Getting your property to the top of the search engine results page (SERP) can increase traffic to your website and net more direct bookings. Google understands that users are...
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AI
The importance of guest sentiment and reviews in driving local SEO success for hotels in the age of AI
March 12, 2026
The importance of guest sentiment and reviews in driving local SEO success for hotels in the age of AI
Customer reviews and star ratings have long been critical for local businesses, including hotels, shaping visibility in search results and influencing potential customers’ choices. While traditional search remains important,...
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Equity & Advocacy
Women who inspire us through data-driven hospitality marketing
March 10, 2026
Women who inspire us through data-driven hospitality marketing
Women’s History Month is one of our favorite times of year. It offers a moment to pause and recognize the meaningful contributions women make across industries and communities, including...
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Monthly Newsletters
Flywheel news | February 2026 hotel digital marketing news | GCommerce
March 5, 2026
Flywheel news | February 2026 hotel digital marketing news | GCommerce
Some of the first ads have been spotted by U.S. users in ChatGPT, but the already look much different than the company originally envisioned. So far the ads are...
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