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Metasearch
Why are reviews and ratings important for hotel metasearch?
July 28, 2025
Why are reviews and ratings important for hotel metasearch?
Reviews and ratings are pivotal in determining a hotel's reputation and visibility on hotel metasearch platforms like Google and TripAdvisor. These elements are key indicators for search engines and...
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Digital Marketing
What is CTV advertising and why does your hotel need it?
July 16, 2025
What is CTV advertising and why does your hotel need it?
In the rapidly evolving landscape of hotel digital marketing, Connected TV (CTV) advertising has emerged as a powerful tool for hotels aiming to enhance their brand visibility and attract...
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Monthly Newsletters
Flywheel news | June 2025 hotel digital marketing news | GCommerce
July 8, 2025
Flywheel news | June 2025 hotel digital marketing news | GCommerce
Big news for Instagram users and content creators–as of July 10th the platform will be opening up its content to be crawled by search engines with explicit user permission....
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Metasearch
[Webinar recording] Beyond the boom: smart marketing strategies for slowing travel demand
June 25, 2025
[Webinar recording] Beyond the boom: smart marketing strategies for slowing travel demand
How Boston Harbor Hotel increased direct bookings with website personalization & strategic campaigns As travel demand stabilizes after the post-pandemic surge, hotels are faced with a new challenge: maintaining...
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Metasearch
[Webinar recording] Understanding the hotel metasearch funnel
June 18, 2025
[Webinar recording] Understanding the hotel metasearch funnel
In the context of hotel metasearch marketing, your listings function as a condensed sales funnel operating within the larger metasearch landscape. 🌐 This micro-funnel is crucial because it encapsulates...
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Monthly Newsletters
Flywheel news | May 2025 hotel digital marketing news | GCommerce
June 4, 2025
Flywheel news | May 2025 hotel digital marketing news | GCommerce
Big news for our PMax campaigns at GCommerce! Google announced they are upgrading the campaigns with new reporting tools to offer deeper visibility into performance, search terms, and creative...
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