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Metasearch
You don’t have to worry if you’re on our pay-Per-stay model for hotel metasearch
October 7, 2025
You don’t have to worry if you’re on our pay-Per-stay model for hotel metasearch
The metasearch landscape continues to evolve. On September 1, 2025, trivago shifted all campaigns to a CPA-only (Cost-Per-Acquisition) bidding model, introducing a global minimum NET CPA of 10%. For...
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Digital Marketing
Email campaigns 101: What to send & why
October 6, 2025
Email campaigns 101: What to send & why
Email marketing is still having its moment, despite the rise of AI digital marketing efforts. Email marketing is one of the most powerful marketing tools for connecting with guests,...
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Metasearch
$5.2 billion and counting: Why independent hotels can’t sit back
October 1, 2025
$5.2 billion and counting: Why independent hotels can’t sit back
OTAs spent $5.2 billion on marketing in Q2 of 2025. That is not a typo. Billions. Booking Holdings dropped $2.2 billion. Expedia spent $1.6 billion. This is not just...
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Monthly Newsletters
Flywheel news | September 2025 hotel digital marketing news | GCommerce
October 1, 2025
Flywheel news | September 2025 hotel digital marketing news | GCommerce
As 2026 approaches, hotel digital marketing is rapidly evolving, driven by AI, economic shifts, and new consumer behaviors. Staying ahead requires strategic planning, smart budgeting, and targeting channels that...
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Digital Marketing
[Webinar recording] Cracking the code of Google's PMax: Driving success for hospitality properties
October 1, 2025
[Webinar recording] Cracking the code of Google's PMax: Driving success for hospitality properties
Performance Max (PMax) campaigns are Google Ads’ AI-powered way to reach travelers across Search, Display, YouTube, Gmail, Discovery, and Maps, all in one campaign type. But for hoteliers, knowing...
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Metasearch
Common pitfalls in hotel metasearch advertising and how to avoid them
September 22, 2025
Common pitfalls in hotel metasearch advertising and how to avoid them
Hotel metasearch advertising has become a vital component of the hospitality industry’s digital marketing strategy. It allows hotels to compete directly with online travel agencies (OTAs), drive more direct...
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