Overview
When the Boston Harbor Hotel faced the seasonal challenge of driving bookings during Boston’s cold winter months, GCommerce Solutions crafted a display marketing campaign that didn’t rely on discounts—only on the power of emotion.
The challenge: Winter in Boston is enchanting—but it’s also one of the slowest seasons for tourism. The goal? Increase bookings and revenue during December through March and achieve a $10:1 ROAS.
Results
See our Adrian Award wining Winter magic display campaign that delievered:
- 🏨 88% increase in revenue
- 💻 Top-performing campaign of the year
- 💰 $26:1 ROAS
