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  • Heartsong

Pre-opening Marketing Strategy

After years of planning, Dollywood announced its newest lodge and resort would open in late Fall of 2023. GCommerce took on the exciting challenge of introducing HeartSong Lodge & Resort, the newest addition to the renowned and beloved Dollywood brand.

Our mission was to create a tailored marketing strategy for this unique hotel ensuring it resonated with an incremental audience and different customer personas while staying true to the distinctive essence of the Dollywood brand.

See our pre-opening marketing strategy in the full case study by clicking below

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