Facebook Marketing Strategy
Every year between January and March, the Boston Harbor Hotel hosts the iconic Boston Wine & Food Festival (BWFF). The event lasts 12 weeks and celebrates new food and wine, wine dinners, luncheons, seminars, and pop-up tastings.
As host to the event, Boston Harbor Hotel plays a significant role in building awareness prior to and during the festival period while providing updates and education around the events. Obtaining 1st party data in order to increase the reach of this event was paramount going into the 2023 season. GCommerce was charged with helping build up the list of users while also making it available for retargeting messaging.
See our Adrian Award-winning Facebook Lead Generation strategy that generated a 167% increase in event audience size in our case study below.
