SEARCH MARKETING STRATEGY
Independent hotels are finding it difficult to outperform Online Travel Agencies (OTAs) in the competitive market. One way to overcome this challenge is by optimizing their search marketing strategy.
Cragun's Resort on Gull Lake, a gem nestled in natural beauty, sought to enhance its online presence against the OTAs and climb the ranks in the Search Engine Results Pages (SERP). The goal was clear: to boost visibility, attract more direct bookings, and solidify their standing in the competitive hospitality industry.
