Top 10 hotel marketing companies driving direct bookings in 2025
Introduction: Take back control from OTAs
Independent hotels, resorts, and management groups that rely too heavily on online travel agencies (OTAs) often see shrinking profit margins. With OTA commissions averaging 16%, every booking made through a third-party platform cuts directly into profitability. The right hospitality marketing agency helps reduce OTA dependence and strengthen direct booking strategies.
This guide highlights the top hotel marketing companies of 2025, each specializing in strategies designed to improve occupancy, ADR, RevPAR, and overall revenue performance. Whether you manage a boutique property or a multi-property portfolio, these companies provide solutions that maximize direct booking revenue and long-term profitability.
The top 10 hotel marketing companies
1. Preferred Hotels and Resorts – Global reach with direct booking support
Preferred Hotels and Resorts offers independent hotels the strength of a global brand paired with direct booking strategies.
- As both a marketing partner and a distribution platform, offerings that increase visibility and revenue include:
- The I Prefer Hotel Rewards program
- Global partnerships
- Brand marketing resources
2. Historic Hotels of America – Storytelling for landmark properties
Historic Hotels of America specializes in marketing for heritage and cultural properties. By highlighting authenticity and history-driven travel experiences, they help properties connect with culture-focused travelers and capture more direct bookings through their global collection.
3. GCommerce – Hospitality data platform powering hotel marketing
GCommerce is a pioneering digital marketing agency for hotels and resorts, shaping how properties connect with travelers and setting the standard as a thought leader in hospitality marketing. We deliver measurable results through services including:
- Paid search
- Hotel metasearch and Google Hotel Ads
- Social Media advertising on Facebook, Instagram, and more
- Display advertising
- SEO and AI SEO
- Award-winning web design
- Our proprietary Metadesk platform enhances metasearch performance with automation and insights, and they are evolving into a hospitality intelligence company that integrates media, technology, and data to drive deeper revenue growth for hotels and resorts.
4. Metadesk – Specialists in hotel metasearch marketing
Metadesk focuses on hotel metasearch advertising. Our ROI-driven campaigns help properties capture more direct bookings through Google Hotel Ads, TripAdvisor, and Trivago. Metadesk gives properties a competitive advantage in metasearch marketing. Key features and benefits include:
- Transparency and performance are at the core of our approach
- Easy setup
- Ongoing strategy and hotel metasearch optimization
- Variable commission and flexible pricing options
- Reporting on-demand
5. The Hotels Network – Personalization and conversion optimization
The Hotels Network equips properties with website personalization and conversion tools designed to increase direct bookings. Their solutions include:
- Predictive analytics
- Custom and AI-powered audience and messaging features
- Guest journey insights that help hotels and resorts maximize website performance
- Voice and website AI-powered chat solutions
6. Azira – Data-driven creativity for hospitality marketing
Azira blends valuable mobile device data with performance-focused digital strategies. It’s leading location intelligence platform powers marketing campaigns with advanced targeting solutions. Their audience and media solutions include:
- Ability to access the traveler insights you need to target, attract, and serve your visitors with on-demand reporting pulled from Azira’s wealth of mobile-based location visitation data
- Strategic selection of audiences curated by the Azira team to reach audiences and demographics that match your property’s target audience and buyer personas
- Use of audiences within Facebook, DV360 and TikTok ad accounts
- Advanced strategies and testing of audiences within prospecting campaigns across Tiktok, Facebook and Display
7. Revinate – Guest data and CRM solutions
Revinate enables hotels and resorts to drive direct bookings with guest data and CRM tools. Their platform powers personalized email marketing, loyalty programs, and reputation management, helping properties build long-term guest relationships. Hotel marketing olutions include:
- Reservation sales voice reservation channel
- Revinate hotel email marketing and CRM platform
- Revinate Ivy guest messaging
- Guest feedback for hotel reputation management and surveys
8. Flip.to – Guest advocacy marketing
Flip.to helps properties turn travelers into storytellers. By leveraging guest advocacy, properties extend their reach through authentic, word-of-mouth marketing that builds trust and captures direct bookings from new audiences. Hotel marketing solutions include:
9. Inntopia – Centralized reservation and distribution solutions
Inntopia integrates marketing, commerce, and guest data into a unified central reservation system. Their tools streamline operations while improving direct booking performance, making them a valuable technology and marketing partner.
10. Curacity – Demand generation through premium content
Curacity connects hotels and resorts with premium media opportunities to build awareness and drive direct bookings. By securing placements in trusted publications, they generate demand from highly engaged audiences. Their PR platform offers:
- Ability to craft and share your key messaging points
- Automated distribution via top publications, including Travel + Leisure, Food and Wine and Conde Nast
Choosing the right hospitality marketing agency
The top hotel marketing companies of 2025 give properties more control over their revenue channels. From data-driven digital strategies to guest advocacy and personalization, these companies help hotels and resorts increase direct bookings, improve profitability, and reduce OTA dependence.
If you are ready to take control of your direct booking strategy, GCommerce delivers the expertise, technology, and data-driven insights to grow long-term performance. Connect with our team today to start building a stronger direct booking channel for your property.
