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Analytics & Tracking
How hotel groups can unlock portfolio-level benchmarking
April 29, 2026
How hotel groups can unlock portfolio-level benchmarking
The challenge of fragmented data Hotel ownership groups and asset managers are awash in data. Every property produces reports on occupancy, bookings, marketing, and revenue. But because each property...
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Analytics & Tracking
From chaos to clarity: The new era of hospitality data transparency
April 29, 2026
From chaos to clarity: The new era of hospitality data transparency
The data paradox in hospitality Hotels have never had more data at their disposal. PMS reports, CRS exports, Google Ads dashboards, OTA extranets, the list goes on. But more...
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Email Marketing
[Ebook] Designing emails for Dark Mode
April 28, 2026
[Ebook] Designing emails for Dark Mode
Dark mode is no longer a niche preference. It’s a default experience for a growing share of users, especially on mobile. 📲 In fact, around 40% of email opens...
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AEO
AEO vs GEO for hotels and resorts: What’s the difference?
April 22, 2026
AEO vs GEO for hotels and resorts: What’s the difference?
AI is reshaping how travelers discover hotels and resorts. Traditional search rankings still matter, but AI-powered answer engines and generative platforms are changing how visibility works. For hospitality marketing...
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Digital Marketing
Organic social media best practices for 2026: How brands can win with consistency, quality and authentic engagement
April 14, 2026
Organic social media best practices for 2026: How brands can win with consistency, quality and authentic engagement
In 2026, organic social media continues to evolve, and one truth remains the same. Hotels that show up consistently and authentically build stronger communities, deeper loyalty, and more meaningful...
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Monthly Newsletters
Flywheel news | March 2026 hotel digital marketing news | GCommerce
April 6, 2026
Flywheel news | March 2026 hotel digital marketing news | GCommerce
Getting your property to the top of the search engine results page (SERP) can increase traffic to your website and net more direct bookings. However, to get your property...
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