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Digital Marketing
Google hotel ads’ sunsets commission-based bidding, now what?
April 22, 2025
Google hotel ads’ sunsets commission-based bidding, now what?
On February 20th, Google officially sunset its commission-based bidding strategy for Google Hotel Ads, leaving properties across the globe faced with the difficult decision of whether or not to...
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Digital Marketing
How to respond to Google reviews
April 7, 2025
How to respond to Google reviews
Responding to Google reviews is a critical part of any effective strategy for Local Search Engine Optimization (Local SEO). The way you respond to reviews can impact your hotel’s...
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Monthly Newsletters
Flywheel News | March 2025 Hotel Digital Marketing News | GCommerce
April 2, 2025
Flywheel News | March 2025 Hotel Digital Marketing News | GCommerce
As of February 20, 2025, Google has officially sunset its commission-based bidding strategy for Google Hotel Ads. This bid strategy, which only charged hotels for actualized stays produced by...
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Diversity, Equity & Inclusion
Celebrating Women's Leadership: Insights from the female leaders at GCommerce Solutions
March 24, 2025
Celebrating Women's Leadership: Insights from the female leaders at GCommerce Solutions
One of our favorite months every year, Women’s History Month, gives us a chance to pause and consider all the amazing contributions women make throughout the world, especially here,...
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Digital Marketing
Leverage First, Second & Third Party Data for Your Property's Success
March 24, 2025
Leverage First, Second & Third Party Data for Your Property's Success
Data is a pivotal point in digital marketing. It's the driving force behind tailoring campaigns, honing targeting precision, and ultimately achieving results. For a digital marketing agency like ours...
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Digital Marketing
Performance Max Best Practices
March 18, 2025
Performance Max Best Practices
Performance Max (PMax) is a unique offering that takes full advantage of multiple marketing channels, promoting your hotel across Google’s ad inventory. We’ve already looked at the basics of...
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