For the last few weeks and months, we have been working on compiling a continuous list of tips, strategies, and alternative resources to help your property through the COVID-19 crisis. With the impacts of COVID-19 constantly changing, we want to keep our resources as up to date as possible for your business. We have updated our blog with several resources that will help you strategize for current and future digital marketing efforts during this pandemic. Check back frequently for new updates and other helpful materials for your hotel digital marketing strategies.

April 20, 2020- With so much uncertainty during these times, one thing that we are certain about is that wedding requests for proposals continue to roll in for hotels. Now more than ever, people are on their devices, trying to find an escape, planning for brighter times ahead. While people are still planning for future wedding arrangements, don’t miss out on this opportunity to be in front of a highly qualified audience to drive wedding leads for your hotel.

Current Impact of COVID-19 on the Hotel Industry

March 20, 2020

According to American Hotel and Lodging Association (AHLA), the hospitality industry has lost 1.5 billion in room revenue and is on pace to lose $1.4 billion per week due to COVID-19. In the last few days, we have received word that many hotels have either already closed their doors or are planning to in the immediate future, all due to the impact of COVID-19.

While these numbers are staggering, let’s take a look at what our hotel digital marketing data is telling us:

Screen Shot of a chart

With that said, a different set of stats are telling us that there is light at the end of this dark tunnel:

What Your Hotel Should Start Doing To Protect Your Revenue & Prepare for Post-COVID Life

How We Can Help

If you’re looking for help to get your hotel’s marketing ready for life after COVID-19, reach out to GCommerce. We’re ready to get started. Our team has experience with unpredictable markets. One thing we learned during the 2008 economic downturn was that the properties who doubled down and continued to invest in their hotel’s marketing programs were the ones that made it to the other side less scathed. This is a similar moment in time - lots of uncertainty about where the economy is headed not to mention our public safety.

If your property is struggling, we want to help. We are offering complimentary consultations on marketing ideas that your hotel can implement to win more bookings in these trying. Schedule a meeting below to develop a strategy that will work best for your business.

Contact Us

Webinars & Videos

Other Articles