Metasearch
The Battle for Direct Bookings
April 24, 2024
The Battle for Direct Bookings
Battling OTA’s for direct business For over 20 years, hotels have been competing with OTA’s for direct bookings. The OTA’s are winning, and frankly, it’s not a close fight....
Metasearch
The Opportunity Cost of Metasearch
April 1, 2024
The Opportunity Cost of Metasearch
As you read this, you're likely content with your hotel marketing and distribution strategy. But just under the surface, a battle rages for your customer, and many hoteliers are...
Metasearch
A Marketer’s Case for Hotel Metasearch
January 31, 2024
A Marketer’s Case for Hotel Metasearch
Hotel metasearch channels, like Google Hotel Ads, are great for distribution. Like other third-party channels, they expand a hotel’s reach to new audiences. That’s the predominant argument for metasearch...
Metasearch
Hacking Your Marketing Budget: How to Generate Direct Revenue Without Spending Marketing Dollars
January 24, 2024
Hacking Your Marketing Budget: How to Generate Direct Revenue Without Spending Marketing Dollars
The dust has settled, and most hoteliers are staring at newly minted 2024 budgets. Those budgets likely feature big revenue goals with marginal increases in marketing dollars (if you're...
Community Marketing
Part 2-These Digital Marketing Mega-Trends Are About To Turn Your Business On Its Head
March 20, 2023
Part 2-These Digital Marketing Mega-Trends Are About To Turn Your Business On Its Head
In my last article, I made what I hope is a compelling argument that we are entering a period of profound change in consumer behavior thanks to the emergence...
Community Marketing
These Digital Marketing Mega-Trends Are About To Turn Your Business On Its Head
March 16, 2023
These Digital Marketing Mega-Trends Are About To Turn Your Business On Its Head
Marketers are furious competitors; at least the good ones are. Think Michael Jordan looking for every advantage in order to beat the competition. Like Jordan, we’re in a continuous...
