Content by
Scott van Hartesvelt

Filter by Author
Metasearch

The Battle for Direct Bookings

April 22, 2024

The Battle for Direct Bookings

Battling OTA’s for direct business For over 20 years, hotels have been competing with OTA’s for direct bookings.   The OTA’s are winning, and frankly, it’s not a close fight....
SHARE:
Metasearch

The Opportunity Cost of Metasearch

April 1, 2024

The Opportunity Cost of Metasearch

As you read this, you're likely content with your hotel marketing and distribution strategy. But just under the surface, a battle rages for your customer, and many hoteliers are...
SHARE:
Metasearch

A Marketer’s Case for Hotel Metasearch

January 31, 2024

A Marketer’s Case for Hotel Metasearch

Hotel metasearch channels, like Google Hotel Ads, are great for distribution.  Like other third-party channels, they expand a hotel’s reach to new audiences.  That’s the predominant argument for metasearch...
SHARE:
Metasearch

Hacking Your Marketing Budget: How to Generate Direct Revenue Without Spending Marketing Dollars

January 24, 2024

Hacking Your Marketing Budget: How to Generate Direct Revenue Without Spending Marketing Dollars

The dust has settled, and most hoteliers are staring at newly minted 2024 budgets. Those budgets likely feature big revenue goals with marginal increases in marketing dollars (if you're...
SHARE:
Community Marketing

Part 2-These Digital Marketing Mega-Trends Are About To Turn Your Business On Its Head

March 20, 2023

Part 2-These Digital Marketing Mega-Trends Are About To Turn Your Business On Its Head

In my last article, I made what I hope is a compelling argument that we are entering a period of profound change in consumer behavior thanks to the emergence...
SHARE:
Community Marketing

These Digital Marketing Mega-Trends Are About To Turn Your Business On Its Head

March 16, 2023

These Digital Marketing Mega-Trends Are About To Turn Your Business On Its Head

Marketers are furious competitors; at least the good ones are.  Think Michael Jordan looking for every advantage in order to beat the competition.  Like Jordan, we’re in a continuous...
SHARE: