Digital Marketing
AI in hospitality marketing
October 21, 2025
AI in hospitality marketing
AI in Hospitality. There is something perverse about the machines taking over a distinctly human industry. An industry that trains human connection and thrives on lived experiences. And yet, AI is the...
Digital Marketing
Inbound - Report From the Field Day Two
September 20, 2024
Inbound - Report From the Field Day Two
By the afternoon of Day 2, Inbound becomes an exercise in mental stamina. So. Much. Marketing. Whereas the first day was full of big concepts and big ideas, day...
Digital Marketing
Inbound - Report From the Field Day One
September 19, 2024
Inbound - Report From the Field Day One
Day one is in the books for GCommerce and our partners at Inbound. As expected, AI is in the spotlight as the technology moves from aspirational to operational. The...
Digital Marketing
Inbound- Hospitality marketing nirvana
September 17, 2024
Inbound- Hospitality marketing nirvana
I’m at 30,000 feet on my way to the world’s greatest marketing conference, a conference I’d bet most of you have never heard of. Inbound, imagined, and launched to...
Metasearch
The Battle for Direct Bookings
April 24, 2024
The Battle for Direct Bookings
Battling OTA’s for direct business For over 20 years, hotels have been competing with OTA’s for direct bookings. The OTA’s are winning, and frankly, it’s not a close fight....
Metasearch
The Opportunity Cost of Metasearch
April 1, 2024
The Opportunity Cost of Metasearch
As you read this, you're likely content with your hotel marketing and distribution strategy. But just under the surface, a battle rages for your customer, and many hoteliers are...
