Digital Marketing
[Case study] Smarter campaign structure for stronger cyber sale results
June 22, 2026
[Case study] Smarter campaign structure for stronger cyber sale results
Cyber season is no longer just a nice-to-have on the hospitality marketing calendar. It's one of the highest-stakes promotional windows of the year, and the gap between a well-structured...
Digital Marketing
Smarter campaign structure for stronger cyber sale results
February 4, 2026
Smarter campaign structure for stronger cyber sale results
Cyber season is no longer just a nice-to-have on the hospitality marketing calendar. It's one of the highest-stakes promotional windows of the year, and the gap between a well-structured...
Email Marketing
Subject to success: How to write email subject lines that get clicked
November 12, 2025
Subject to success: How to write email subject lines that get clicked
Your email subject line is the first impression you make in a crowded inbox. It’s the make-or-break factor that determines whether someone opens your message or keeps scrolling. That’s...
Digital Marketing
Email campaigns 101: What to send & why
October 6, 2025
Email campaigns 101: What to send & why
Email marketing is still having its moment, despite the rise of AI digital marketing efforts. Email marketing is one of the most powerful marketing tools for connecting with guests,...
Digital Marketing
Up your email game this cyber season
September 8, 2025
Up your email game this cyber season
As the cyber sale season draws near, hoteliers have a major opportunity to drive bookings and build momentum heading into the new year. Based on last year’s data and...
Digital Marketing
Our Key Insights on Optimizing Black Friday & Cyber Monday Ad Performance
March 10, 2025
Our Key Insights on Optimizing Black Friday & Cyber Monday Ad Performance
During the Black Friday and Cyber Monday seasons of 2024, we conducted a comprehensive analysis of advertising performance for properties running cyber sales. Our goal was to identify trends,...
