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Matt Centeno

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SEO and Content Marketing

What Is Google’s Performance Max?

November 20, 2023

What Is Google’s Performance Max?

You’ve heard of Paid Search, and you’ve heard of Display. But what about Performance Max? Performance Max was introduced to Google Ads somewhat recently and only rolled out worldwide...
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Digital Marketing

Optimize Your Hotel's Website For Direct Bookings

October 30, 2023

Optimize Your Hotel's Website For Direct Bookings

Conversion Rate Optimization (CRO) is an essential aspect of marketing in the Hospitality Space. Its primary goal is to increase the effectiveness of your website in converting visitors into...
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Digital Marketing

A Hotelier's Guide To A Frictionless Customer Experience 

October 17, 2023

A Hotelier's Guide To A Frictionless Customer Experience 

A Hotelier's Guide To A Frictionless Customer Experience  In an era where travelers increasingly rely on digital platforms to plan and book their hotel stays, providing a frictionless digital...
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Web Design & Development

Website Landing Page Best Practices For Hoteliers 

September 27, 2023

Website Landing Page Best Practices For Hoteliers 

In the competitive landscape of the hospitality industry, hotels need to leverage every opportunity to attract and convert potential guests. One essential component is the hotel landing page. These...
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