Digital Marketing
Strength in numbers: How hotels win by combining media, data, and technology
November 4, 2025
Strength in numbers: How hotels win by combining media, data, and technology
Hospitality has always been about connection, between people and places, between guests and experiences. Today, it is also about connection in another sense, the link between media, data, and...
Digital Marketing
Maximize your hotel's visibility with AI Search
September 22, 2025
Maximize your hotel's visibility with AI Search
It’s a truly exciting time to be in digital marketing. The rise of LLM’s over the past few years has led to an incredible shift in consumer behavior. AI...
GCommerce Life
My 5 Must-Know Lessons from the 2024 Inbound Marketing Conference
October 23, 2024
My 5 Must-Know Lessons from the 2024 Inbound Marketing Conference
Inbound 2023 was a bit of a disaster for me. On day one, I learned from 2,161 miles away from home that my beloved dog of 14 years had...
Analytics & Tracking
Google Abandons 3rd Party Cookie Depreciation: What’s Next for Your Hotel
October 13, 2024
Google Abandons 3rd Party Cookie Depreciation: What’s Next for Your Hotel
Updated: Instead of simply pushing the data for 3rd party cookie depreciation again, Google announced that they will no longer phase out third-party cookies in Chrome. While this may...
Digital Marketing
What Are the Most Popular Hotel Offers?
April 17, 2024
What Are the Most Popular Hotel Offers?
We frequently get asked what are the most popular hotel offers. While we could have relied on educated guesses from client and team member feedback, we opted to dive...
Metasearch
How to Optimize Your Hotel’s Metasearch Campaigns for Mobile Devices
March 18, 2024
How to Optimize Your Hotel’s Metasearch Campaigns for Mobile Devices
Google Search started prioritizing mobile first back in 2016 as visitation and growth from users on mobile devices started growing. As of 2023, almost 60% of traffic on the...
