AI
What Google's Agentic Booking Test means for hotels
August 11, 2026
What Google's Agentic Booking Test means for hotels
Google recently confirmed it has begun testing agentic hotel booking within AI Mode for a limited number of U.S. users. The announcement has generated a lot of discussion throughout...
Analytics & Tracking
The hospitality data platform: What it means and why hotels should care
March 25, 2026
The hospitality data platform: What it means and why hotels should care
The hospitality data platform: What it means and why hotels should care Every hotel marketer knows the challenge. There’s more data than ever, but it lives everywhere and connects...
AEO
How data platforms turn brand authority into durable AI visibility
February 26, 2026
How data platforms turn brand authority into durable AI visibility
In the first two posts in this series, "Why AI visibility ultimately collapses back to data" and "AI doesn’t rank hotels. It learns which ones to trust," we reframed...
Digital Marketing
Strength in numbers: How hotels win by combining media, data, and technology
February 24, 2026
Strength in numbers: How hotels win by combining media, data, and technology
Hospitality has always been centered on connection. It connects people to places, guests to experiences, and brands to communities. Today, connection also describes something else. It describes the relationship...
AI
AI doesn’t rank hotels. It learns which ones to trust.
February 16, 2026
AI doesn’t rank hotels. It learns which ones to trust.
In our last post, "Why AI visibility ultimately collapses back to data", we made the case that AI visibility ultimately collapses back to data. That idea challenges a lot...
AI
Why AI visibility ultimately collapses back to data
February 10, 2026
Why AI visibility ultimately collapses back to data
There’s no shortage of buzz around AI right now. Large language models (LLMs), generative search experiences, and “AI optimization” tactics are dominating conversations across hospitality marketing. And the excitement...
