AI
Why AI visibility ultimately collapses back to data
February 10, 2026
Why AI visibility ultimately collapses back to data
There’s no shortage of buzz around AI right now. Large language models (LLMs), generative search experiences, and “AI optimization” tactics are dominating conversations across hospitality marketing. And the excitement...
Digital Marketing
Why the next generation of hotel marketing agencies won’t look like agencies
January 15, 2026
Why the next generation of hotel marketing agencies won’t look like agencies
The hospitality marketing landscape is evolving fast. Traditional models built around long planning cycles, isolated channels, and post-campaign reporting cannot keep pace with how guests now discover, compare, and...
Digital Marketing
Beyond the funnel: The new rules of hotel marketing
October 15, 2025
Beyond the funnel: The new rules of hotel marketing
I have watched hospitality marketing evolve dramatically over the years, starting with the clean, predictable funnel: awareness, consideration, booking. It served us well. We could measure it, optimize it,...
Metasearch
$5.2 billion and counting: Why independent hotels can’t sit back
October 1, 2025
$5.2 billion and counting: Why independent hotels can’t sit back
OTAs spent $5.2 billion on marketing in Q2 of 2025. That is not a typo. Billions. Booking Holdings dropped $2.2 billion. Expedia spent $1.6 billion. This is not just...
Digital Marketing
[E-book] The Path to Profitability in 2025: A Hotel Marketer's Guide
January 23, 2025
[E-book] The Path to Profitability in 2025: A Hotel Marketer's Guide
In today's dynamic hospitality landscape, understanding consumer behavior is crucial for hotel marketers to thrive. This guide will explore key strategies for navigating the evolving digital landscape, leveraging data...
Digital Marketing
Why Inbound: A Hotel Marketer’s Guide
September 18, 2024
Why Inbound: A Hotel Marketer’s Guide
It’s the evening before Inbound 2024, and as I sit in my Boston hotel room, I’m reflecting on the impact this conference has had on me and GCommerce over...
