Analytics & Tracking
Seeing the whole picture: Why channel-level data matters for hotel marketing
November 26, 2025
Seeing the whole picture: Why channel-level data matters for hotel marketing
The blind spot in hotel marketing Every hotel marketer faces the same dilemma: where should we put the next dollar? Paid search, metasearch, social, display, retargeting, video — the...
Digital Marketing
[Ebook] Mastering Meta Audience Segmentation for better ROAS
November 24, 2025
[Ebook] Mastering Meta Audience Segmentation for better ROAS
Meta’s audience tools offer a wide range of targeting possibilities, but knowing which segments actually improve performance can feel unclear. To help bring clarity and direction, we analyzed how...
Analytics & Tracking
How hotel groups can unlock portfolio-level benchmarking
November 21, 2025
How hotel groups can unlock portfolio-level benchmarking
The challenge of fragmented data Hotel ownership groups and asset managers are awash in data. Every property produces reports on occupancy, bookings, marketing, and revenue. But because each property...
Analytics & Tracking
The hospitality data platform: What it means and why hotels should care
November 18, 2025
The hospitality data platform: What it means and why hotels should care
The hospitality data platform: What it means and why hotels should care Every hotel marketer knows the challenge. There’s more data than ever, but it lives everywhere and connects...
Monthly Newsletters
Flywheel news | October 2025 hotel digital marketing news | GCommerce
November 3, 2025
Flywheel news | October 2025 hotel digital marketing news | GCommerce
Hotel metasearch advertising has become a vital component of the hospitality industry’s digital marketing strategy. It allows hotels to compete directly with online travel agencies (OTAs), drive more direct...
Digital Marketing
[EBook] Meta-morph your ads: A guide to smarter Facebook advertising for hotels
October 29, 2025
[EBook] Meta-morph your ads: A guide to smarter Facebook advertising for hotels
If you’re running Meta (Facebook and Instagram) ad campaigns for your hotel or resort, you know the landscape is constantly changing. From evolving ad formats to the limits of...
