Digital Marketing
How To Choose Marketing KPIs
May 3, 2023
How To Choose Marketing KPIs
Key Performance Indicators, or KPIs, are the backbone of your hotel’s digital marketing. They inform decisions about marketing channels, help with campaign optimization, and, most importantly, let you measure...
Paid Media
Google Ads Extensions: Hotel Basics
April 18, 2023
Google Ads Extensions: Hotel Basics
What are Google Ads Extensions? Google Ads extensions (now known as Associations) are optional add-ons for your hotel’s paid search advertisements. Extensions give you more space to add information...
SEO and Content Marketing
Are SEO-Friendly Image Descriptions Worth Your Time?
March 1, 2023
Are SEO-Friendly Image Descriptions Worth Your Time?
As search marketers, we’re always trying to push the limits of optimization and squeeze our clients’ websites for every ounce of performance we can. GCommerce Solutions recently wrote SEO-friendly...
Metasearch
Should You Be Using Google Hotel Ads Bidding Adjustments?
February 22, 2023
Should You Be Using Google Hotel Ads Bidding Adjustments?
To get the most out of Google Hotel Ads, your hotel metasearch campaigns require the same level of attention as any other hotel marketing. This includes a dedicated budget,...
SEO and Content Marketing
Why You Should Be Using Google Business Posts
October 31, 2022
Why You Should Be Using Google Business Posts
Introduced only in 2017, Google Business posts are fairly new to the search marketing scene. But don’t let that fool you. Google Business posts can be an incredibly valuable...
Paid Media
3 Underutilized Google Ads Optimization Tips For Hotels
September 26, 2022
3 Underutilized Google Ads Optimization Tips For Hotels
The number one rule of search marketing is to never stop testing. You never know where you’ll find the next golden goose, so it’s important to try new things...
