Paid Search
What is Search Impression Share in Google Ads?
November 19, 2024
What is Search Impression Share in Google Ads?
Analyzing hotel advertising campaigns can be incredibly overwhelming. Each channel has a different set of metrics, and keeping track of what’s what can be hard. Search Impression Share in...
SEO and Content Marketing
What Is Google’s Performance Max?
November 20, 2023
What Is Google’s Performance Max?
You’ve heard of Paid Search, and you’ve heard of Display. But what about Performance Max? Performance Max was introduced to Google Ads somewhat recently and only rolled out worldwide...
Metasearch
What Is Hotel Metasearch?
October 16, 2023
What Is Hotel Metasearch?
Metasearch is an important piece of any successful hotel marketing strategy, but what is it? How does it work? Most people don’t know what a metasearch engine really does...
Metasearch
The Importance Of Hotel Metasearch
August 22, 2023
The Importance Of Hotel Metasearch
Hotel metasearch engines work as aggregators, pulling data from various sources to create a list of available room rates for a potential guest to choose from. They improve the...
Paid Media
Paid Search Test: Google Ads For Hotel Restaurants
July 31, 2023
Paid Search Test: Google Ads For Hotel Restaurants
Most upscale hotels offer on-site dining options, but only some have a dedicated marketing strategy. Dining brings in extra revenue from guests, locals, and even tourists, so why aren’t...
Paid Media
Hotel Deals On Paid Search: Sitelink vs. Promo Extensions
May 31, 2023
Hotel Deals On Paid Search: Sitelink vs. Promo Extensions
Limited-time offers are essential to any hotel marketing strategy, but promoting them can be complicated. There are so many options that it can be challenging to find the best...
