Digital Marketing
[E-book] Mastering Google's Performance Max: Campaign Performance, Impact, Key Use Cases, and More
February 24, 2025
[E-book] Mastering Google's Performance Max: Campaign Performance, Impact, Key Use Cases, and More
Google’s Performance Max is a unique type of campaign that takes advantage of multiple marketing channels, utilizing all of Google’s inventory for your hotel’s advertising efforts. For more details...
Paid Search
Google Business Posts for Hotels: Guidelines and Restrictions
December 4, 2024
Google Business Posts for Hotels: Guidelines and Restrictions
Google Business posts are a powerful tool for businesses aiming to enhance their online presence. These posts, prominently displayed on Google My Business profiles, allow businesses to share timely...
Paid Search
What is Search Impression Share in Google Ads?
November 19, 2024
What is Search Impression Share in Google Ads?
Analyzing hotel advertising campaigns can be incredibly overwhelming. Each channel has a different set of metrics, and keeping track of what’s what can be hard. Search Impression Share in...
SEO and Content Marketing
What Is Google’s Performance Max?
November 20, 2023
What Is Google’s Performance Max?
You’ve heard of Paid Search, and you’ve heard of Display. But what about Performance Max? Performance Max was introduced to Google Ads somewhat recently and only rolled out worldwide...
Metasearch
What Is Hotel Metasearch?
October 16, 2023
What Is Hotel Metasearch?
Metasearch is an important piece of any successful hotel marketing strategy, but what is it? How does it work? Most people don’t know what a metasearch engine really does...
Metasearch
The Importance of Hotel Metasearch
August 22, 2023
The Importance of Hotel Metasearch
Hotel metasearch engines work as aggregators, pulling data from various sources to create a list of available room rates for a potential guest to choose from. They improve the...
